Chief Marketer Staff, Author at Chief Marketer

USPS Proposes New Standards for Most-Used Services

The U.S. Postal Service has proposed service standards for its market-dominant products, something it must establish by Dec. 20.

Digital

Creative Direction Buys Stake in Rezoom.com

Creative Direction Inc., a Kokomo, IN-based marketing and technology firm, has bought a stake in ReZoom.com, a lifestyle and commercial Web site aimed at the over-40 market.

Agencies

Donnelley Acquires Cardinal Brands

R.R. Donnelley & Sons Co. will acquire Cardinal Brands Inc., a designer, developer and manufacturer of business forms, for $130 million.

Agencies

Canada Post Unveils Small Business Service

Canada Post has launched Direct Marketing Online (www.directmarketingonline.ca), a service designed to give small and medium-sized businesses online access to marketing tools once reserved for big-budget enterprises.

Digital

Quantcast Names Reeves CTO

Quantcast, an Internet ratings service, has named Damian Reeves, chief technical officer and Ron Bodkin chief software architect.

Agencies

Group Issues Call to End McDonald’s Happy Meal Promotion

A watch dog group is up in arms over a McDonald’s Happy Meal promotion, saying the fast food chain is luring young girls into its restaurants with “highly sexualized” toys.

Agencies

“Tequila Confessions’ Web Series Adds a Dash of Viral

Premium tequila maker Partida is rolling out an integrated brand campaign that incorporates viral video, podcasts, blogs, a revamped Web site, live bartending events, and, just for good measure, traditional print advertising.

Gatorade Takes New Tact In Tiger Woods Deal

In a deal of firsts, Gatorade has struck its inaugural licensing deal with Tiger Woods, while the effort marks the golfer’s first major beverage endorsement.

Agencies

Hasbro Opens Littlest Pet Shop Boutique

Hasbro is setting up a temporary Littlest Pet Shop boutique in New York City to promote the brand’s newly launched Virtual Interactive Pets (VIP) plush line.

Agencies

Live From DMA: Shelly Lazarus Crosses the Line

Shelly Lazarus well remembers when she first considered taking the top spot at OgilvyOne. Her friends thought she was crazy to leave her position managing the prestigious American Express account to delve into the world of direct marketing.