Chief Marketer Staff, Author at Chief Marketer

Direct Response Advertising Collection Offered For Sale

(Direct Newsline)— John Schulte, president of the National Mail Order Association, plans to auction his personal collection of direct response advertising to the highest bidders in January.

News Brief

VALASSIS COMMUNICATIONS: is using direct mail for its free standing inserts (FSIs) as a marketing vehicle to reach more consumers.

Past Poll Results

Past poll results from Chief Marketer

Agencies

Mail Stream: A Report on Incoming Direct Mail

The L.L. Bean Christmas catalog lead the holiday rush this year, touting exceptional service, the company’s Web site, and a variety of merchandise. A pitch from the Shalom Center, which offers a Jewish perspective to a variety of global issues, asks for a “chai” (the Hebrew letter that signifies a) life and b) the number 18) in the form of a donation, whether $72 (four 18s) or $1800. And Provo Craft and Novelty has mailed the first issue of its Provo Craft Style crafting and scrapbooking supplies catalog.

Listline e-Newsletter 10/22/07

RMI Direct Marketing Inc. has been appointed list manager for Veterans
of Vietnam War Inc. More than 42,000 donors from the last 12 months are
on file. Direct mail is the source. List Services Corp. was the prior
list manager.

Agencies

Catalog Choice, Another Opt-Out Service, Debuts

Add to the list of services claiming to help consumers opt out of unwanted direct mail Catalog Choice, a not-for-profit that launched earlier this month.

Agencies

MetroGroup Adds 80 Jobs in Iowa After Closing VT Plant

MetroGroup Marketing Services Inc., a direct mail services company, will add about 80 jobs to its Mount Pleasant, IA facility after shuttering its Rutland, VT plant, which cost 200 workers their jobs, according to wire service reports.

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