Chief Marketer Staff, Author at Chief Marketer

Watch and Get Social: TV Tunes Into Social Networking

If you love “Lost” or “Heroes,” chances are you’ve visited one of the endless Web sites devoted to the shows. Perhaps you yourself have blogged about what you think will happen next to Hurley or Hiro. E-Centric recently talked with Rusty Williams, vice president and co-founder of Prospero Technologies, about why social networking and television can be good for each other.

Agencies

Rolling Strikes: Who says the word “free” doesn’t work with e-mail?

(DIRECT) Brunswick Bowling and Billiards has turned an offer of an hour of free bowling in return for e-mail contact information into a database of almost half a million e-mail addresses. Some managers say the database has helped them meet their sales goals for the year.

Agencies

New Site Helps CRM Pros Build Relationships—For Themselves

A new Web site aims to help customer relationship management experts build bonds to help their own careers.

MyCRMCareer.com launched last month at Gartner’s CRM Summit in Hollywood, FL. The site, says co-founder Ted Hartley, is centered around the “4 Cs” of community, content, competency and career.

E-News to Go

Phonecasting.com (http://www.phonecasting.com) plans a roll out a new podcast search engine in early November.

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E-mail ROI Still a Stunner, But Diminishing: DMA

As most marketers devote tiny amounts of their budgets to their e-mail efforts, the channel continues to deliver insane returns on every dollar spent, according to the Direct Marketing Association.

However, e-mail’s ROI has dropped significantly in the last year and will continue to do so, the organization said in its annual Power of Direct Marketing economic-impact study released last week.

Agencies

Stupid Legal Watch: Best Class-Action Settlement Ever

Under the heading “couldn’t-make-this-up-if-we-tried” comes news of a proposed settlement between lawyers conducting a class-action lawsuit on behalf of one Jeffery Horton and anyone else who bought penis-enlargement dietary supplement VigRx, and Leading Edge Marketing, the company accused of hawking the product through spam.

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