Hitwise Service Tracks Online Shopping Data

Hitwise Pty. Ltd. has launched a Web-based retail data center for tracking online shopping trends and data. It tracks data in such categories as electronics and apparel, among others.

Information is gathered from more than 20,000 e-commerce Web sites, across 21 shopping categories. Findings are based on the online usage and search behavior of more than 10 million consumers.

Areas being tracked include the top 20 most visited Web sites and the top 10 keywords for searches.