Chief Marketer Staff

• Agencies

  Haggin Marketing Acquires Getmembers.com

  Haggin Marketing Inc. has acquired Coupons, Inc., which does business as Getmembers.com. Terms of the acquisition were not disclosed.

• Email

  E-mail Vet Hendricks Joins Datran

  E-mail services marketing and sales veteran Dave Hendricks has signed on with pay-for-performance marketing firm Datran Media as vice president of market strategy, the company announced yesterday.

• Digital

  Yahoo CMO Leaves for As-Yet Unnamed Consumer Brand

  (Promo) Yahoo chief marketing officer Cammie Dunaway has become the latest C-level executive to leave the Web portal/search engine since co-founder Jerry Yang stepped in to replace former CEO Terry Semel last June.

• Digital

  Travelzoo Names Max Rayner CIO

  Travelzoo, an online travel deals firm, has named Max Rayner chief information officer, effective Nov. 5.

• Meg Goodman To Receive Wheelless Mentoring Award

  Meg Goodman, executive vice-president and director-client development at Aspen Marketing Services, has won the Pat Wheelless Award for Outstanding Mentorship from the Chicago Association of Direct Marketing.

• Agencies

  McDonald’s, Brach’s Buzz Over ‘Bee Movie’

  McDonald’s, Brach’s and MySpace are buzzing with promotional support for the upcoming release of DreamWorks Animation’s “Bee Movie.”

• Subway Exec Joins Intercontinental Hotel Group as CMO

  InterContinental Hotels Group has appointed former Subway executive Tom Seddon as its news chief marketing officer.

• JCPenney Names Anik to Marketing Post

  JCPenney has named Ruby Anik as senior vice president and director of brand marketing.

• Charitable Giving Can Lead to Increased Sales: Survey

  Philanthropic activities can help drive business on a number of fronts.

• Interactive Marketing

  In this special report on interactive marketing, Promo provides a status report on marketers that are flocking to the virtual world Second Life. Find out how Sears and Circuit City are parlaying their digital environment exposure, thereby reinforcing their real-world retail brands with millions of registered users.