E-mail services marketing and sales veteran Dave Hendricks has signed on with pay-for-performance marketing firm Datran Media as vice president of market strategy, the company announced yesterday.
Hendricks’ career began at Arthur Andersen in 1988 and has included stints at Oracle, MessageMedia, CheetahMail, Donnelley Marketing and ARGI, a subscription fulfillment, database marketing and Web services provider.
In 2003, data giant Experian recruited Hendricks to join its Internet marketing unit, which subsequently acquired Experian.
Hendrick’s job at Datran will be to grow its StormPost, EO.com and NetMargin business lines.
He will split his time between Datran’s New York and Austin offices and report to the firm’s chief revenue officer, Sean O’Neal, according to the company.
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