Chief Marketer Staff
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Agencies
Whoopi and Scholastic Launch Book Charity Sweeps
Scholastic Book Clubs and Whoopi Goldberg have launched a sweepstakes as part of Scholastic’s needy book program.
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News Brief
WAL-MART STORES INC.: has inked a multi-year licensing deal with Meredith Corp. to design, market, and sell a range of home products based on the Better Homes and Gardens brand
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Agencies
Firm Solves the Mismatched Sock Problem
Monthlysocks.com (www.monthlysocks.com), markets men
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Agencies
From Shows to SEO: Teacher Starts Jewelry Business
Karalee Designs (www.karaleedesigns.com) markets belt buckles, necklaces, rings, pet collars and other products
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Agencies
Tips and Teasers
Amazon.com Inc. has unveiled a new category store, the Amazon All Business Center that aims to help entrepreneurs find products and services to fit the needs of their businesses.
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Listline e-Newsletter 10/24/07
McCarthy Media Group Inc. has been appointed to manage a list of 10,606
subscribers to CraneWorks magazine. A total of 10,606 subscribers are
available. This controlled circulation title reaches operators and fleet
managers, corporate management and other crane and rigging
professionals. -
Agencies
Amazon’s Net Income Rises In Third Quarter
Amazon.com reported $80 million in net income during its third quarter, up from $19 million a year ago. The online retailer’s net sales rose from $2.31 billion to $3.26 billion during the same period. The quarter ended Sept. 30.
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Digital
Online Search Boosts CPGs Fortunes: Study
Consumers who use online search to look up packaged goods are more engaged with the products they find, and ultimately spend more, according to a new study.
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Agencies
1-800-Flowers.Com Trims First Quarter Net Loss
1-800-Flowers.Com trimmed its first-quarter net loss from $7.4 million a year ago to $5.8 million. During the year, the company’s first quarter revenue grew from $137.1 million to $145.8 million. The quarter ended Sept. 30.