Chief Marketer Staff, Author at Chief Marketer

Letters to the Editor

Read your story in DIRECT Newsline this morning. Initially, with interest. Then with growing curiosity. And finally, growing disappointment.

Agencies

Meow Mix Acatemy Attracts 50,000

Meow Mix is wrapping up an 11-city tour this week that gets people to think and play like their pet cat.

Agencies

MTV Nets Drawing Audience With Pop Lyrics

MTV, VH1 and CMT are all launching multi-platform entertainment and gaming experiences built around pop music lyrics to draw their audiences in.

Agencies

Fox Soccer Channel Commemorates Coverage with Party

Fox Soccer Channel is throwing a party to pump up its first decade of covering the world’s most popular sport.

Agencies

Army Scored Dave Matthews Concert in AT&T Contest

The U.S. Military Academy at West Point, NY, has won the six-week AT&T “World’s Loudest Pep Rally” contest by sending in the most video, audio and e-mail invitations to bring the Dave Matthews Band to their campus for a two-night concert gig.

News Briefs

WHEATIES: is launching a special-edition commemorative package honoring the 2007 MLB World Series Champion Boston Red Sox.

Digital

Marketing to Facebook Users

An understanding of how Facebook is structured and how it can be used provides a range of options for relationship marketers looking to tap into its huge user base and find ways to deepen their company’s relationships with customers. Click here to find out how you can adapt your social networking strategy to Facebook.

Agencies

Determining Your Areas of Growth

All mailers must constantly try to identify the best way to grow revenues. It seems like it should be pretty easy. But in the present multichannel environment, how do you fuel growth and determine where to invest to expand market share in a cost effective manner? Click here for more from Michael Grant.

Fasano Regrets Wildfire Reference in E-mail Blast

You can do good things all your life…and be remembered for the one bad deed. Pat Fasano’s 25-year-old Southern California-based list firm is hoping it can overcome a questionable e-mail blast send last week. Click here to find out what the e-mail gaffe was, and how it plans to prevent such faux pas in the future.

Sox Win Series, But Yankees Snag Headlines

The Red Sox win! Who cares—the Yankees won’t bring back A-Rod! Boston (and even Cleveland) fans have to be ticked off at the New York Yankees, who found a way to make themselves bigger than game its self this month. Click here to see why marketers can learn a lesson from the Bronx Bombers (and Scott Boras).