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Chief Marketer Staff

  • News Brief

    DRAFTFCB: has promoted New York Executive Vice President, Group Creative Directors Sandy Greenberg and Terri Meyer to executive creative directors.

  • Email

    Open Rate, Schmopen Rate: Time to Change the Name

    E-mail average open rates were down 3% earlier this year from the same period last year, according to a benchmark report from e-mail service provider MailerMailer.

    Does this mean 3% fewer people on average are opening their e-mails? Nope. It means the most stupidly named metric in the history of marketing is continuing its long agonizing slide into almost total uselessness.

  • Email

    Responsys Enters Collaborative Software Market

    Responsys yesterday announced it has developed an on-demand collaborative software product that, according to the e-mail marketing technology provider, allows marketers to manage projects with people in multiple locations more efficiently.

    Dubbed Responsys Interact Team, the product opens a new line of business for the company.

  • Email

    Stupid Government Watch: FTC Releases Fraud Figures … From 2005

    The Federal Trade Commission yesterday in a press release published figures saying 30.2 million Americans or 13.5% of U.S. adults fell victim to fraud. Not surprisingly, e-mail was used to deliver a significant percentage of the pitches

  • Kraft Names Company Insider New CMO

    After a six-month vacancy, Kraft Foods has named company veteran Mary Beth West as its new chief marketing officer.

  • Listline e-Newsletter 10/30/07

    Carroll Services Inc. has appointed Kroll Direct Marketing Inc. to
    manage its database of school food service directors. It consists of
    direct mail subscribers to publications such as the CN Executive Guide,
    CN Solutions Update and e-mail newsletter subscribers, plus individuals
    who registered at csifoodpro.com.

  • Agencies

    PRC Establishes New Postal Rate Regulations

    The Postal Regulatory Commission issued a long-expected order on Monday that establishes ratemaking regulations for its most commonly used products and those which compete with private companies.

  • Digital

    Fair Issac and Think Partnership Jointly Combat Click Fraud

    Fair Issac Corp. and Think Partnership Inc. have formed a technology alliance to launch ValidClick AdExchange, for monitoring and pricing pay-per-click advertising to prevent fraud.

  • Agencies

    FTC Survey Finds Telemarketing Least Popular for Scam Artists

    More than twice as much consumer fraud is committed with print, television, radio or Internet advertising than by telemarketing, according to consumer fraud survey findings released by the Federal Trade Commission.

  • List Professional Cheryl M. Bagdan Dead at 52

    Cheryl M. Bagdan, a senior account executive in Statlistics’ brokerage division, died on Oct. 27. Bagdan had been injured in an automobile accident on Oct. 19. She was 52.