* K-12 Food Service Directors
* NBM Trade Show Files
* Lucky Exhibits
* Art of Brokering Real Estate Program
* Fuel Cell
* Subscriber Passion Index
* SOHO Professionals from American Executive Network
* Back to Basics Toys Catalog Joins ALEXA
LISTS UNDER NEW MANAGEMENT
K-12 Food Service Directors
Carroll Services Inc. has appointed Kroll Direct Marketing Inc. to manage its database of school food service directors. It consists of direct mail subscribers to publications such as the CN Executive Guide, CN Solutions Update and e-mail newsletter subscribers, plus individuals who registered at csifoodpro.com. Some 17,500 postal and 9,000 e-mail addresses are available. This data was formerly managed in-house.
Selections: Phone number, state/SCF/ZIP
Price: $150/M (postal file); $425/M (e-mail file)
Contact: Kroll Direct Marketing Inc., Gwen Coryell (609-275-2900, ext. 118; [email protected])
NEW LISTS
NBM Trade Show Files
National Business Media Inc. has introduced three lists identifying individuals who registered and attended its trade shows and conferences. The Printwear Show file is the largest with 54,560 buyers. Lists for Sign Business and Digital Graphics Show and the Awards and Custom Gift Show, offer 47,352 and 46,086 names respectively.
Selections: Job function, number of employees, years in business, companies that produce/sell, state/SCF/ZIP
Price: $150/M
Contact: Statlistics, Scott Perillo (203-778-8700, ext. 132; [email protected])
Lucky Exhibits
This file identifies buyers of new and used tradeshow booths, signs, lighting and related accessories. The count is 41,358. Sales were generated online at luckyexhibits.com.
Selections: Gender state/ZIP
Price: $100/M
Contact: VentureDirect Worldwide, Kristen Guernsey (212-655-5217; [email protected])
Art of Brokering Real Estate Program
More than 38,000 buyers are named on this file. These individuals purchased a book, CDs and other information about how to broker commercial real estate loans. The unit of sale ranged from $35 to $330. The source is ArtofBrokering.com.
Selections: Gender, state/SCF/ZIP
Price: $110/M
Contact: Macromark Inc., Paula Dazi (845-230-6300, ext. 349; [email protected])
Fuel Cell
Milo Media Publications has released a list of 9,575 subscribers to Fuel Cell magazine. This controlled circulation title reaches managers and technical professionals involved with developing and applying fuel cell applications. The majority (95%) of subscribers are men.
Selections: Gender, fuel cell applications, number of employees, type of company, job function, automotive/portable/stationary applications, state/SCF/ZIP
Price: $130/M
Contact: McCarthy Media Group Inc., Mike McCarthy (608-837-4343; [email protected])
Subscriber Passion Index
More than 1.5 million subscribers to various magazines are listed. Numerous categories of subscribers are available, such as aviation, equestrian, parenting, electronics, farming and travel, among others. Three-quarters of these individuals subscribe to multiple publications. The average sale was $25. Agent field sales are the source.
Selections: Hotlines, category, state/SCF/ZIP
Price: $95/M
Contact: Mal Dunn Associates Inc., Tara Izzo (845-278-1357; [email protected])
SOHO Professionals from American Executive Network
A total of 821,387 e-mail addresses have been assembled for this file. It includes entrepreneurs, business owners and other professionals who work at small or home offices. Those listed subscribe magazines and newsletters in various industries. The average sale was $227. Postal addresses are available.
Selections: Job title, number of employees, sales volume, hotline, SIC code, metropolitan area, state/SCF/ZIP
Price: $275/M
Contact: Worldata, Jay Schwedelson (561-393-8200, ext. 176; [email protected])
IN THE NEWS
Back to Basics Toys Catalog Joins ALEXA
Scholastic Inc. has made its Back to Basics Toys catalog buyers list available through the American List Exchange Association (ALEXA). The count for the last 12 months exceeds 214,000. Contact Catalyst Direct Marketing, Becky Santaniello (973-831-4222, ext. 234; [email protected])
Network
