Author

Chief Marketer Staff

  • Agencies

    Model Behavior

    Want to drive higher responses and find a wealth of viable prospects in your database?

    You’ll have to brave a bit of math. That is, you must segment your file and apply predictive models to it. And that’s a complex task. Above all, you have to know what models can and can’t do.

  • Pomp and Circumstance

    Experiential usually implies an event experienced by many. Wells Fargo’s horse-led coaches in the annual Tournament of Roses Parade this coming Jan. 1

  • Agencies

    How to Keep Your Edge

    Here are six keys to staying competitive in search: Check your search positions often and use paid search to improve search performance. Optimize, optimize,

  • A Dazzling Palette

    What’s driving eyeballs to packaging? Color. And 2009 (that’s right, plan ahead) is expected to be the year of cleaner and brighter hues. Yellow is making

  • Crumb on Marketing

    Editor’s note: Want to know what the other side thinks? I received the following hand-written letter from legendary comic book artist R. Crumb in response

  • Agencies

    Rebate Ruckus

    Consumer rebate programs are under siege. Complicated redemption rules, high resubmission and rejection rates and long waits for checks have triggered

  • Agencies

    The Latin Club

    Veronico Trujillo was hungry for a handmade tortilla. But he couldn’t find a good one, so he opened a small shop in Los Angeles called La Tortilleria

  • Agencies

    HAVE FAITH

    Everybody wants to believe in something, and Church Initiative found the light online. The marketer of materials for crisis support groups is using the Web to promote its ministry and help its customers help each other.

  • Agencies

    E-mail Delivers

    Speak to e-mail marketers for any length of time about their craft, and sooner or later the topic of deliverability will come up.

    This year’s e-mail roundtable was no exception as four top e-mailers outlined what they see as having the biggest impact on the industry in the last year and going into 2008.

  • Agencies

    An Underserved Market

    Around 40% of those classified as “emerging Hispanics” (those over age 21 with annual household incomes below $40,000) sign up for them, compared with 60% of the general population, according to a new study from loyalty marketing firm Colloquy.