Chief Marketer Staff
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Agencies
Campaign Index
CONAGRA FOODS Shrek’s Quest for the Crown ConAgra Foods is running on an-pack promotion and instant-win game featuring six of its products tied to the
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Agencies
How Not to Deal With ISPs
Online political group Truthout.org cried foul recently after Hotmail and AOL blocked its e-mail. At the same time, Yahoo! apparently has been shunting
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Agencies
Get to Know HVDMA
WHAT Hudson Valley Direct Marketing Association MEMBERSHIP 51 corporate members (including agencies, lettershops and mailing list vendors)and 29 individual
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Agencies
Funky, Flirty, Loud and Lemony
Today everyone has multiple storefronts. There’s your catalog cover, your Web site home page, and, if you’re a brick-and-mortar retailer, your physical,
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Agencies
Sox in Mouth
Baseball’s 2007 World Series champions likely will have been crowned by the time you read this. Will the Boston Red Sox be the kings of the sandlot, or
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Agencies
Telereps, Save Your Breath
In any sales or service situation it’s critical to listen, diagnose and encourage prospects to elaborate before persuading. One way to do this in telesales is to ask open-ended, consultative questions.
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Agencies
Goes Best With
Visa has been trying to nudge its upscale customers to use their credit cards in connection with a wine pairing pilot program for the home and in local
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Agencies
Model Behavior
Want to drive higher responses and find a wealth of viable prospects in your database?
You’ll have to brave a bit of math. That is, you must segment your file and apply predictive models to it. And that’s a complex task. Above all, you have to know what models can and can’t do.
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Pomp and Circumstance
Experiential usually implies an event experienced by many. Wells Fargo’s horse-led coaches in the annual Tournament of Roses Parade this coming Jan. 1