Chief Marketer Staff

• Agencies

  PC Mall Adds $50 Million To Credit Facility

  PC Mall Inc. has added $50 million to the $100 million credit line it currently holds. The Torrance, CA-based company did not indicate what it might use the additional credit for, nor, indeed, whether it had definite plans to do so.

• Agencies

  Rite Aid To Sponsor World Racing Group Events

  Rite Aid is expanding its marketing partnership with World Racing Group’s sprint and dirt car races as title sponsor of two events next season.

• Wal-Mart, P&G Top ‘Best” List in PoweRanking Survey

  Wal-Mart and Procter & Gamble rose to the top of the charts once again as the “best of the best” in Cannondale Associate’s annual survey of retailers and manufacturers.

• Food Network Ups Fogelson to VP of Marketing and Brand Strategy

  Food Network has promoted Susie Fogelson to vice president, marketing and brand strategy, a new position.

• Online Shoppers Like to Take Each Other’s Word: Study

  About 65% of online customers can be classified as “social researchers,” interested in and motivated by the peer reviews of products and services that they find on Web shopping sites, according to a new study.

• ESPN Pushing Content To Xbox Platform

  In a move to expand its reach, ESPN will make coverage of sporting events accessible on Microsoft’s Xbox 360 platform.

• News Brief

  DRAFTFCB CHICAGO: has named three members of its creative team vice
  presidents

• Digital

  Deck the Halls With Blogs and Videos: Improve Your Holiday Sales With Social Media

  This holiday season, marketers are using an array of highly innovative, diverse and market-savvy Web 2.0 media to connect with customers. We recently looked at a dozen of the hottest products and brands to see how they’re differentiating themselves from the competition and reaching new markets.

• Digital

  Riddle Me This: The Puzzle of Promotions Via Social Networks

  Social nets still pose some confounding riddles for advertisers who want to use them to convey messages about brands or promotions.

• Agencies

  Special Delivery: E-Mail Marketers Look Ahead To 2008

  (Direct) Speak to e-mail marketers for any length of time about their craft, and sooner or later the topic of deliverability will come up.
  This year’s e-mail roundtable was no exception as four top e-mailers outlined what they see as having the biggest impact on the industry in the last year and going into 2008.