Chief Marketer Staff
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Is SEO Dead? Or Does it Need Help?
Search engine optimization as a standalone methodology is dead as a doornail. Dead, kaput, deceased and wandering around waiting to be buried. Trying to accomplish high search engine ranking using SEO alone is a losing proposition at best. Click here to find out why you need a strong search engine management campaign to keep SEO alive.
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Keys to Strategic Editing
At some point, we’ve all heard the adage “if it isn’t broke, don’t fix it.” Sometimes, it is shrewd advice, warning us to stick to the fundamentals. Other times, it is a caution against challenging the status quo. All too often, it results in the demise of campaigns, businesses and relationships. Click here to find out why strategic editing is so important.
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Listline e-Newsletter 11/12/07
Central Coast Nutraceuticals, Inc. has appointed Macromark Inc. to
manage a continuity buyers file with 27,939 names -
Digital
IBM Predicts Shift to Interactive Advertising
A major shift away from traditional advertising to interactive ad formats will occur in the next five years, according a report released by IBM Global Business Services. It’s title is “The End of Advertising as We Know it.”
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Digital
U.S. Online Ad Budgets Up 28% This Year: EMarketer
(Promo XTRA) Spending for online advertising in the United States will wind up being almost 27% higher in 2007 than it was last year, according to new findings from marketing research firm eMarketer.
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Agencies
Prochnow Pays the Price
On paper, it looks like just another court ruling. But the recent order upholding $7 million in penalties against subscription marketer Ronald L. Prochnow is the final chapter in a sad direct marketing melodrama.
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Digital
Shipwire Opens Canadian Facility
Fulfillment outsourcer Shipwire, Inc. is expected to announce today the opening of a new facility in Toronto, Canada.
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Agencies
Charming Shoppes Starts One Title, Shutters Another
(Multichannel Merchant) A week after launching its Lane Bryant catalog, Charming Shoppes yesterday announced it would close its Regalia women’s apparel catalog.
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Agencies
Fila Launches Online Model Contest
Shoemaker Fila is looking to make several consumers media stars in an online modeling contest this month.