Chief Marketer Staff

• Agencies

  Interactive Ad Revenues Surpass $5.2 Billion in Third Quarter

  Third quarter interactive advertising revenues exceeded an estimated $5.2 billion, according to data from the Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers LLC.

• Intellidyn and TNS Seek Expansion Through Strategic Alliance

  Intellidyn Corp. and Taylor Nelson Sofres Group (TNS) have formed a strategic alliance to create a global marketing consulting practice offering customer acquisition, cross-selling and retention programs.

• Agencies

  C3i Receives Incentives to Relocate Call Center

  C3i Inc. has secured state funding to relocate its call center operations from Morristown, NJ to Plains, PA.

• Letters to the Editor

  Several years back GE publicly announced this same policy of no longer delivering third class mail internally – and the direct marketing press promptly pointed out that much of GEs OUTGOING mail was…THIRD CLASS.

• Agencies

  Goodyear Brands Philadelphia Marathon with Blue Tread

  Goodyear is making its mark in its inaugural year as a Philadelphia Marathon sponsor, painting the runners’ route with a distinctive blue tire tread.

• Agencies

  March of Dimes Wraps Up Baby Stories Tour

  March of Dimes is wrapping up a 16-city tour collecting stories about babies to help raise awareness about premature birth and its organization.

• Agencies

  Girl, 14, Designs Staples Easy Button

  Staples is selling a limited-edition Staples Easy Buttons designed by a member of the Boys & Girls Club of Greater Kansas City.

• News Brief

  SHOPKO: a retailer that sells family basics, casual apparel and seasonal products, has named W. Paul Jones as president and chief merchandising officer of the company.

• FAO Schwarz in Store for Chicago’s Macy’s

  Upscale toy merchant FAO Schwarz is easing into retail expansion this month by opening a store-within-a-store in Macys’ downtown Chicago location. Click here for more.

• Survey Says: Ready For The Social Researcher?

  According to the “Social Shopping Study 2007” recently completed by the E-tailing group and commissioned by PowerReviews, 65% of respondents are “social researchers” who actively seek out and read customer reviews prior to making a purchase. Who they and what do they mean to you? Click here for more.