Chief Marketer Staff

• Searches for Black Friday Ads Jump 91%

  The number of people visiting various Web sites posting Black Friday ad circulars and specials in advance of their release is rising, a recent report found.

• New Service Will Track Cell Phone Ads

  Mobile measurement firm M:Metrics has launched a new service to track the growing number of ad campaigns running on mobile networks.

• News Brief

  HEELEYS: is getting a starring role on Broadway in the new musical adaptation of Disney’s “The Little Mermaid.”

• Listline e-Newsletter 11/16/07

  ALC Data Management has become list manager for Hideaways International
  Inc. Its Hideaways Aficionado Club list is comprised of 31,932 members
  and 13,215 inquirers. Members pay $185 annually for travel planning
  services.

• Email

  Zustek Announces Acquisition, Symbolic Name Change

  E-mail service provider Zustek Corporation announced yesterday it has acquired interactive agency Adverb Media, a full-service online marketing agency.

• Agencies

  Postal: Rates Hikes Will Follow Reform Bill

  (Multichannel Merchant) Catalogers can breathe a sigh of relief: It’s official that postal rate increases will follow the Postal Reform bill passed 11 months ago.

• Agencies

  RedEnvelope Reports $10.3 Million Second Quarter Loss

  RedEnvelope Inc. reported a net loss of $10.3 million for catalog and Web sales for the second quarter that ended on Sept. 30, compared to a $3.7 million loss in the second quarter of 2006.

• Digital

  BiggerBoat Network Targets Advertising on Entertainment Web Sites

  The BiggerBoat Entertainment Advertising Network launched by OnMeta Inc. will target direct response advertising to 15 million unique monthly visitors of entertainment-oriented Web sites.

• Agencies

  Diamond Foods to Drop Super Bowl TV Spot

  Diamond Foods’ Emerald Nuts brand will sit on the sidelines when it comes to TV advertising for the Super Bowl next year, the company said.

• Kraft Sells Post Cereal; McCormick Acquires Lawry’s

  Kraft Foods said yesterday that it is selling its Post Cereal unit to cereal maker Ralcorp for a deal worth $2.6 billion.