Chief Marketer Staff

• E-News to Go

  The U.S. Navy began its first-ever podcast advertising campaign on Nov. 1. The campaign, which will run through January, encompasses 20 different music, gaming and sports & recreation shows in the Wizzard Media network.

• Email

  Zeta Interactive Means One Thing: It’s War, Baby

  Anyone who thinks Al DiGuido has forgotten about his experience with marketing services agency Epsilon need only look at the new name of the company he heads, Zeta Interactive, to be disabused of that notion.

• Email

  Largest Spam Fritter Ever: There’s Ointment for that, You Know

  A fish-and-chip shop owner in the UK has set the record for world

• Email

  StrongMail HAS Been Working Out, At Least Some of Them

  In response to being included on The Magilla Marketing List of Top 40, Fastest-Growing (and some not-so-fast-growing) E-mail Marketing Related Companies that Came to Mind Randomly while Swilling Vodka Martinis, StrongMail

• Email

  Epsilon Signs Charter Communications

  Marketing services provider Epsilon announced yesterday it has landed Charter Communications as a client.

• Listline e-Newsletter 11/20/07

  Thomas Publishing Co. has appointed MeritDirect to manage an e-mail
  master file comprised of 20,343 subscribers to Managing Automation
  magazine.

• Acxiom Acquires MKTG Services

  Acxiom Corp. announced at the end of the business day on Monday that it had acquired the list brokerage and data sales divisions of MKTG Services.

• Agencies

  ValueVision Reports a $5.7 Million Third Quarter Loss

  ValueVision Media Inc. reported a $5.7 million net loss for the third quarter that ended Nov. 3, which was higher than the $3.1 million loss it reported for the same quarter last year.

• Digital

  AOL Introduces New Ticker Advertising Format for Internet Videos

  America Online has started offering a new format for video ticker advertising. It integrates banner advertising within online streaming video.

• Letters to the Editor

  You seem to miss the Facebook point completely. If you are a “trend setter,” of course others will wish to emulate you.