* Managing Automation E-mail
* The American Chiropractor E-mail
* Luxury Buyers from Dow Theory
* Free Loan Provider
* Occupations at Business Address
* Christian Opportunities Online
* Boston Proper PIP
* Everyday With Rachael Ray
LISTS UNDER NEW MANAGEMENT
Managing Automation E-mail
Thomas Publishing Co. has appointed MeritDirect to manage an e-mail master file comprised of 20,343 subscribers to Managing Automation magazine. This title reaches executives and managers at manufacturing companies that use information or automation technologies. The file was formerly managed in house.
Selections: Business activity, number of employees, job function, primary business, product planning, state/SCF/ZIP
Price: $400/M
Contact: MeritDirect, Chris Kimball (914-368-1019; [email protected])
NEW LISTS
The American Chiropractor E-mail
More than 300,000 e-mail addresses are available for subscribers to The American Chiropractor. Readers include chiropractors and chiropractic students. Subscribers’ median age is 39.
Selections: Gender, phone numbers, state/SCF/ZIP
Price: $150/M
Contact: VentureDirect Worldwide, Kelly Bolger (212-655-5246; [email protected])
Luxury Buyers from Dow Theory
Horizon Publishing Co. offers this list of 98,451 subscribers to one or more investment newsletters. It includes subscribers to Dow Theory Forecasts, DRIP Investor and Upside. Direct mail is the source.
Selections: Age, gender, income, recency, state/SCF/ZIP
Price: $145/M
Contact: Worldata, Jay Schwedelson (561-393-8200, ext. 176; [email protected])
Free Loan Provider
Consumers who registered and applied for a loan at FreeLoanProvider.com are named. The average monthly count is 32,500. Phone numbers are available.
Selections: Gender, SCF
Price: $100/M (postal hotline); $200/M (telemarketing file)
Contact: Net60 LLC, Chaim Lazar (201-833-9003, ext. 102; [email protected])
Occupations at Business Address
Some 30 million names have been assembled for this postal master file. This data includes information published online, telephone and written survey responses, trade show attendee rosters and names from membership directories. It’s gathered using software programs that collect information from the Internet.
Selections: Occupation/title, max per company, state/SCF/ZIP
Price: $75/M
Contact: Infocore Inc., Tom Mack Jr., (760-607-2500, ext. 13; [email protected])
Christian Opportunities Online
This file identifies home business opportunity seekers who are religious. Almost 9,000 names are on file. These individuals paid roughly $50 to receive an information package. The source is Internet registration.
Selections: Hotlines, gender state/SCF/ZIP
Price: $90/M
Contact: Geon Media Group, Maryls Haugo (801-619-7800; [email protected])
NEWLY MANAGED INSERT MEDIA
Boston Proper PIP
Millard Group Inc. has been chosen to manage Boston Proper’s package insert program. An estimated 850,000 packages will be shipped in 2008. This audience is mostly women (95%), average age 45 with an $80,000 median household income. Each package will carry up to eight inserts; maximum size 5-1/2 by 8-1/2 inches. Inquiries for inserts heavier than one-quarter ounce will be considered. No sale or clearance type offers will be accepted. Media Horizons Management formerly handled this program.
Price: $61/M
Contact: Millard Group Inc., Jeff Savastano (603-924-9262, ext. 2361; [email protected])
NEW SELECTS
Everyday With Rachael Ray
A gift givers selection with 79,000 names has been introduced on this food and lifestyle magazine file. More than 1.4 million names are available overall. Subscribers’ median age is 51 and median income $71,100.
Additional selections: Hotlines, gender, paid, source, state/SCF/ZIP
Sample usage: Direct Holdings of America, Outback Steak House Inc., Leukemia & Lymphoma Society, August Home Publishing, Boston Common Press, Consumers Union, Hearst Magazines, Hoffman Media Inc., Meredith Corp., New Jersey Monthly, North American Media Group, North Carolina Signature, Taunton Press, TV Guide, Epsilon
Price: $105/M
Contact: ALC Data Management, Susan Packard (609-580-2785; [email protected])
Network
