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Chief Marketer Staff

  • Agencies

    Study Shows Lead Generation Struggles

    A new study shows that a majority of sales, marketing and business professionals are struggling to find success with their lead generation strategies.

  • Digital

    SEO Tips and Tricks

    Making sure the content on your website is focused on helping your users to find what they are looking for is a big key to search engine optimization success.

  • Marketing Automation Pitfalls

    Marketing automation tech solutions can make marketers’ lives easier, but that doesn’t mean they’re completely foolproof. Check out these marketing automation pitfalls and learn what potential problems to avoid.

  • Agencies

    13 Tips for Making the Most of Google+

    Google+ is more important for SEO than any other website. Here’s how to make the most of it.

  • Agencies

    Mobile Viewers Feel Haptic Technology

    You know about haptic technology for mobile devices even if the name doesn’t ring a bell at first—it’s what makes a phone or tablet vibrate when a call, text or alert is received, and now marketers can combine haptic and video to further immerse mobile video consumers.

  • Agencies

    Using Marketing Automation Intelligently

    With marketing automation solutions going mainstream, more and more marketers are finding themselves with more data than they’ve ever had at their disposal before. But are they making the most of it?

  • Social

    Avoiding Social Media Pitfalls

    Social media can be a tricky landscape for brands, and there are some rules every marketer should know before diving into social campaigns.

  • Email

    Newsletters Top Promo Marketing in B2B Email

    A new study shows that in the world of B2B email, newsletters are outperforming content marketing in both open rate and click rate.

  • Digital

    Repurposing SEO Content

    Creating great content for SEO purposes can drive traffic to your site, but the value of that content doesn’t have to stop there.

  • Digital

    2015 Search Marketing Trends

    Search marketers will be focusing on how they spend their budgets with search engines such as Google, with a focus on product listing ads and natural search results.