Chief Marketer Staff, Author at Chief Marketer

CMOs and CIOs Working Together

CMOs and CIOs will need to work more closely together than ever before as marketing technology solutions have become critical to success in many organizations.

Data & Analytics

Webinar: Overstock’s Transition to Data-Driven Marketing

Online retail powerhouse Overstock has been on the cutting edge of data-driven marketing practices, and Overstock CIO Bhargav Shah will be discussing Overstock’s transition to a data-driven business in a live webinar on November 5.

Agencies

In-Store Pick-Up, Incentives, Social Key to Driving Holiday Sales

Online retail is growing, but not as fast as offline brick-and-mortar is contracting.

Agencies

Engaging Financial Customers Through Digital

Digital marketing is a critical component when engaging and retaining customers in the financial services industry, and marketers are working hard to make processes easier for potential customers in the competitive credit card space.

Agencies

The Emergence of Location Intelligence Data

The overwhelming penetration of smartphones into consumers’ hands and the availability of different layers of location data has changed the game for marketers.

Digital

Social Ecommerce Tips for the Holidays

Follow these simple tips for leveraging social media to make the most of your holiday ecommerce efforts.

Agencies

Study Shows Lead Generation Struggles

A new study shows that a majority of sales, marketing and business professionals are struggling to find success with their lead generation strategies.

Digital

SEO Tips and Tricks

Making sure the content on your website is focused on helping your users to find what they are looking for is a big key to search engine optimization success.

Marketing Automation Pitfalls

Marketing automation tech solutions can make marketers’ lives easier, but that doesn’t mean they’re completely foolproof. Check out these marketing automation pitfalls and learn what potential problems to avoid.

Agencies

13 Tips for Making the Most of Google+

Google+ is more important for SEO than any other website. Here’s how to make the most of it.