Chief Marketer Staff
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Agencies
News Briefs
CROCS: celebrated the opening of its first East Coast stores last week with a CD giveaway
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Agencies
Top Ten: Marketing Ideas To Consider in 2008
Few marketing programs completely fulfill one’s hopes. In the new year, marketers should avoid over-hyped opportunities to focus on measuring success by one satisfied customer at a time. Here are the key ideas you should consider.
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Agencies
Lazy PR People, or Improper E-mail Appends?
Sometimes I groan when a press release comes across my inbox. But I’m not about to go all Chris Anderson on the public relations people who send me things of no relevance to my publications.
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Agencies
The ABC’s of Mailing Lists
The list is key to the success of your direct mail campaign. Joy Gendusa shares the basics of how to choose the names and addresses that will make your ROI soar.
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Agencies
Bank of America Runs Monday Morning QB Sweeps
Bank of America began an National Football League sweepstakes promotion this week, offering a trip for two to Super Bowl XLII as grand prize.
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Listline e-Newsletter 11/21/07
McGraw-Hill Companies Inc. has released this list of 116,606 small
business professionals at companies with fewer than 300 employees. -
Agencies
Golf Galaxy Adds To Dick’s Sporting Goods Third Quarter
Dick’s Sporting Goods Inc. reported net sales of $838.8 million during its third quarter, up from $708.3 million a year ago.
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Agencies
Next Generation Media Cuts Loss
Next Generation Media Corp.’s third-quarter revenue fell to $1.95 million from $1.97 million in third-quarter 2006.
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ChoicePoint, Alterian To Serve Insurance, Financial Services Marketers
Alterian will be working with ChoicePoint Precision Marketing, a ChoicePoint unit that serves the insurance and financial service industries.
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Digital
Montgomery Ward Enhances Web Site
Montgomery Ward has revamped its Web site. New functions now allow customers to search more than 50,000 items by price, color, special discounts and other criteria.