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Chief Marketer Staff

  • Agencies

    Meet the Broker: Karen Goldfarb

    Today we meet Karen Goldfarb, vice president of sales at Interactive Marketing Solutions Inc. She’s a pioneer in the new list world of Internet-sourced data and media.

  • Listline e-Newsletter 11/29/07

    Kalmbach Publishing Co. has released a list of 21,360 subscribers to Art
    Jewelry Magazine. This title reaches jewelry makers of all levels;
    hobbyists and professionals included. Most subscribers are women with a
    $65,000 median income. No telemarketing is allowed. Direct mail is the
    source.

  • Agencies

    Airborne Distributes 840,000 Samples in Airport Promotion

    Herbal supplement Airborne is promoting its new On-the-Go product with a major sampling effort at several busy airports.

  • Agencies

    Diamond “Clarity” Sweepstakes Brands Smirnoff

    Smirnoff is reinforcing its “Discover Clarity” message this holiday season with a national sweepstakes in which 10 customers will each be chosen to receive a $10,000 diamond.

  • Agencies

    Land O’Frost First Contest to Holiday DVD

    Land O’Frost is running its first contest with Twentieth Century Fox Home Entertainment for a holiday contest that gets people thinking about their most miraculous holiday memories.

  • Agencies

    ESPN Zone Expands Ultimate Couch Potato Contest

    Extreme couch potato enthusiasts will have another competitive venue to demonstrate their skills when ESPN Zone expands its annual Ultimate Couch Potato contest to its New York location on New Year’s Day.

  • Agencies

    Papa John’s Runs Sweeps for Bowl Game Trip

    Papa John’s is pushing fan interest in its upcoming self-titled college football bowl game with a contest to send two fans to the game.

  • News Briefs

    BROOKSTONE: is out with a holiday sweepstakes offering the chance to win a $500 Brookstone gift card. People visit http://www/Brookstone.com and enter their e-mail address for a chance to win through Dec. 24. All entrants will receive a $5 gift card. Online marketing supports the promotion.

  • Green Group Slams Sears, Other Catalogers Over Paper Practices

    ForestEthics, a group devoted to preserving forests in Canada and elsewhere, lauded growing acceptance among catalogers to source paper in an environmentally sustainable way but slammed some catalogers like Sears and Lands’ End for showing “stubborn resistance” to such practices.

  • Valuemart Acquires Datatalk Services

    Valuemart Info Technologies Ltd., a Bangalore, India telemarketing entity, has acquired a 74% stake in Datatalk Services Pvt Ltd.