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Chief Marketer Staff

  • Agencies

    NASCAR Hits the Big Apple

    NASCAR hit the Big Apple in a big way this week for its annual Champions Week event, with several sponsors in tow.

  • Shell Case Study: Back in the NASCAR Biz

    After a decade-long hiatus from the sport, Shell made a NASCAR comeback this year as primary sponsor of Kevin Harvick’s No. 29 car.

  • News Brief

    GAP: is expanding its partnership with accessory designer Pierre Hardy to launch a new line of women’s shoes in its U.S. stores.

  • Merchants Mull Suing Yahoo

    Some online merchants who lost business as a result of outages on Monday at Yahoo Stores are reportedly considering suing the Web portal.

  • DraftFCB Workers Diverted by Stabbing

    Employees of direct marketing agency DraftFCB in New York Thursday were delayed getting into work because of a stabbing which occurred in the lobby of the Manhattan Mall where their offices are located.

  • Credit Card Firms Keep Mailing High Risk Households

    Credit card mail volume in the U.S. remained stable during the third quarter as issuers continued mailing credit offers to high-risk households according to Mail Monitor, the direct mail tracking service from Synovate.

  • Delia’s Posts Sharp Income Drop

    Delia

  • Griffin York & Krause Names Ekman CEO

    Griffin York & Krause, a Manchester, NH advertising agency, has named Anders Ekman chief executive officer.

  • McClatchy Ups Nguyen to Controller

    The McClatchy Co. has promoted Hai Nguyen, its internal audit director, to controller effective Feb. 29.

  • Short Cuts

    DotMobi, an Internet domain for mobile phones, has selected BrandMuscle Inc. to provide advertising and marketing. …