Credit card mail volume in the U.S. remained stable during the third quarter as issuers continued mailing credit offers to high-risk households according to Mail Monitor, the direct mail tracking service from Synovate.
During the quarter, 1.29 billion card offers were mailed to U.S. households compared to 1.27 billion offers sent during the previous quarter. Approximately 363 million of the total offers mailed in third quarter went out to potentially high-risk households (those already utilizing more than 30% of their available credit) while 347 million offers were sent to high-risk households during the second quarter.
“Despite the credit crunch and increase in housing foreclosures, the majority of these households continue to receive an average of 6.4 offers for new credit cards every month,
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