Chief Marketer Staff
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Widgets? They’re Easy
Staples has an button for you. In fact, it has several. There’s the one that’s been featured in its print and television ads since 2005. There’s also
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Soft Soap
Quick, what’s the longest story ever told? If you answered daytime drama The Guiding Light, then Procter & Gamble has done its job. The company originally
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Agencies
BIGGER, NOT BETTER
I believe the DM press has a rather myopic vision of the list business with its continued focus on a handful of major firms. It’s a mistake to characterize
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Straight Out of Harlem
Rapper 50 Cent’s Latest album Curtis helped him win the World’s Best Selling Artist Award (at the World Music Awards last month), which is determined
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Lamar Steps Down as McDonald’s CMO
McDonald’s yesterday named company veteran Neil Golden as its new senior vice president and chief marketing officer.
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Listline e-Newsletter 11/30/07
This master file has more than 1.2 million e-mail addresses for
consumers who spent at least $125 for healthcare screenings -
Agencies
KFC Launches Holiday Photo, Video Contest
To add some levity to the often stressful holiday season, KFC is searching out the best festive decorations as part of an online contest.
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Gap Sends Holiday Cheer Via Video Promo
Gap has teamed up with Yahoo to launch a holiday-themed campaign that lets people create videos and e-mail them to family members and friends.