Chief Marketer Staff, Author at Chief Marketer

Letters to the Editor

Of course, there are many more recent events in the DMA’s history — the waffling when waffles were invented, for instance.

Hershey’s Marketing Chief Resigns

A top Hershey’s Co. executive is leaving to pursue other initiatives.

Audi Sponsors U.S. Ski Team

Audi of America unveiled a one-year pact to be automotive sponsor of the U.S. Ski Team.

Agencies

Papa John’s Runs Sweeps for Bowl Game Trip

Papa John’s is pushing fan interest in its upcoming self-titled college football bowl game with a contest to send two people to the game.

Agencies

Russian News Channel Goes Guerrilla in New York

A new international news broadcast channel is introducing its service to New York area residents with Russian culture.

Mktgpartners Opens Chicago Office

Entertainment and sports marketing agency, mktgpartners, has opened an office in Chicago.

BROOKSTONE: is teaming up with Starz Entertainment in a co-marketing deal. People who place orders of $100 by phone or e-mail will receive a 30-day free trial to the Vongo
broadband movie download service. Brookstone will also help promote Overture Film’s new movie, “Mad Men,” in-store and distribute a limited number of advance screening passes to customers. The film hits theaters on Jan. 18.

Coen Issues Gloomy Ad Forecast

There’s little reason to celebrate over Robert Coen’s latest forecast on ad spending. The U.S. outlay, fueled in part by the election and the Summer Olympics, will grow by 3.7% next year to $294 billion, said Coen, senior vice president and director of …

Agencies

Three Basic Tips For Marketing Success

Sometimes the simple things in life are the best. Good marketing isn’t hard if you know the basics. Here’s three easy tips to success.

Agencies

To Reach Upscale Consumers, Upscale Customer Service is Essential

If you want to reach upscale consumers with luxury products, be prepared to go above and beyond the typical call of duty. The Luxury Institute, which specializes in reviewing high-net worth marketing programs, sees several trends for the upcoming new year.