Chief Marketer Staff
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E-News to Go
A prelaunch webcast, live blogs, podcasts, pictures and videos will highlight NASA’s Web coverage of space shuttle Atlantis’ STS-122 mission to the International Space Station at http://www.nasa.gov/shuttle.
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Email
No Matter How You Torture it, E-mail Still Works—Like Gangbusters
Just over 46% of sales and marketing executives said e-mail drove between 10% and 20% of their firms
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Agencies
Lawyer Sues Linhardt, e360, Claiming Deceptive E-mails
An Ohio lawyer is suing e-mail marketer e360 Insight and its president, Dave Linhardt, claiming e360 sent him hundreds of e-mails that constituted deceptive advertising.
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Email
CheetahMail Announces Contract Extensions, Epsilon Touts New Hire
Experian CheetahMail announced yesterday that Aerosoles, chef Catalog and H&R Block have all extended their marketing services agreements with the e-mail service provider.
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Listline e-Newsletter 12/04/07
Millard Group Inc. has been tapped to manage a list of 1.7 million
CD-ROM software buyers for Ohio Distinctive Software. -
Digital
Ted Deikel Acquires a 10% Stake in UBid.com
Ted Deikel the former CEO of Fingerhut Direct Marketing Inc. has purchased 1.8 million shares of stock from online direct marketer UBid.com Holdings Inc., approximately 10% of its outstanding shares.
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Agencies
Coen Issues Gloomy Ad Forecast
There’s little reason to celebrate over Robert Coen’s latest forecast on ad spending.
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Digital
DMEF Establishes Award for Interactive Direct Marketing
The Direct Marketing Educational Foundation (DMEF) will honor the best dissertation proposal it receives for research on direct interactive marketing with a Shankar-Spiegel Award next year.
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Agencies
Oriental Trading CEO Resigns
(Multichannel Merchant) The CEO of Oriental Trading Co. has stepped down. The gifts and novelties cataloger says that Stephen Frary resigned Nov. 30 “to pursue other interests.” He had been CEO of the Omaha-based company since 2000.