Chief Marketer Staff

• Mobile

  Wine Enthusiast Generates Mobile Response With Print Ads

  The Wine Enthusiast Cos. has launched a mobile advertising campaign supported with space advertising in The Wall Street Journal.

• Agencies

  Sales at Restoration Hardware Shift From Stores to Catalogs

  Restoration Hardware Inc. has reported that a significant share of its revenues have shifted from retail to direct marketing sales.

• Email

  Infocore Partners With Data Wholesaler

  Infocore Inc. has formed a partnership with a data wholesale firm and gained access to a 40-million name database that includes 20 million records with e-mail addresses.

• Letters to the Editor

  Trade Post: Will trade monkey, organ (liver) and tin cup for family healthcare and dental plan or best offer.

• Agencies

  Office Max Brings Back Elf Viral Campaign

  People can create their own dancing elves at http://ElfYourself.com by adding faces to the animated character. Visitors can load up to four images to send on to friends and family. Voices can be added by calling a toll-free number to record a message.

• Kodak Enters the PGA Tour

  Eastman Kodak struck a multi-million dollar, six-year strategic marketing deal with the Professional Golf Association Tour.

• Wendy’s CMO Resigns

  A national search is underway to replace Wendy’s CMO Ian Rowden, who is resigning for personal reasons, the company said.

• Agencies

  Lifetime TV Promotes Puerto Rico Film with Sweeps

  The Puerto Rico Tourism Co. and Lifetime Television are promoting a new film set in Puerto Rico, with a trip to the island.

• Brands Innovate and Reposition: Study

  Innovation and repositioning are enabling brands to remain competitive, according to a new study.

• News Brief

  MASTERCARD: has signed on as presenting sponsor for the PBS “Soundstage” concert series in 2008.