Chief Marketer Staff

• Digital

  Ask.com Debuts Search Erase Feature

  Ask.com, the search engine, has launched AskEraser, a service that completely deletes all future search queries and associated Web cookie information from its servers.

• Agencies

  NY State Settles With Student Loan ‘Direct Marketer

  A Florida firm student loan “direct marketer” has settled charges with the New York State Attorney General over an alleged deceptive marketing scheme involving several universities and school athletic departments.

• Helzberg Taps Epsilon for Database Services

  Helzberg Diamonds, the jewelry direct marketer and retailer has chosen Epsilon to manage its marketing database and provide support for customer cross-selling and acquisition marketing efforts.

• Agencies

  AmEx Offers Holiday Gimmick: Gadget Lover’s Card

  It’s the season of giving, and American Express is calculating that holiday shoppers are as eager to get electronic gadgets as they are to give them.

• Agencies

  Home Depot Offers $25,000 Gift Card in Contest

  Home Depot has launched a contest to promote gift cards sales and its home improvement messaging.

• Agencies

  Dunkin’ Donuts Teams with Hess, Sara Lee

  Dunkin’ Donuts has partnered with Hess Corp. and Sara Lee Corp. to offer its coffee via a wider range of locations.

• Agencies

  Macy’s Hires Thomas for Loyalty Marketing

  Macy’s has added new blood to lead its loyalty marketing efforts.

  The retailer has named Aubyn Elaine Thomas as senior vice president of marketing services.

• Mobile

  Wine Enthusiast Generates Mobile Response With Print Ads

  Direct Newsline—The Wine Enthusiast Cos. has launched a mobile advertising campaign supported with space advertising in The Wall Street Journal.

• Agencies

  Hertz Offers Car Rental Rewards via Sweepstakes

  Hertz is running a sweepstakes with United Airlines offering airline miles as incentives to prod car rentals.

• Agencies

  Macerich Malls Offer Interactive Santa Tracking Stations

  Macerich shopping centers are giving kids a helping hand this year to keep track of Santa’s annual journey.