Chief Marketer Staff

• Digital

  Survey Finds Small Businesses Turning to Internet Media

  Small businesses still rely mainly on Yellow Pages advertising to generate inbound telephone inquiries, but spending on Internet advertising media is expected to increase significantly, according to survey findings.

• Digital

  E.U. Lawmakers Examine Google’s Plans for Doubleclick

  The European Parliament plans to conduct hearings in January to examine issues related to Google’s plans to acquire online advertising tracker Doubleclick, according to wire service reports.

• Schwedelson Elected Chairman of List Leaders Group

  Worldata corporate vice president Jay Schwedelson has been elected 2008 chairman of the Direct Marketing Association’s List Leaders Group.

• Statlistics Wins Barron’s Subscriber File

  Statlistics has been named manager of Barron’s circulation list, effective Jan. 1.

• Agencies

  Hennessey Brings Bartenders to Cognac in Multi-City Campaign

  Hennessey Cognac has debuted an experiential promotion called the Art of Mixing Academy in 10 key U.S. markets to give bartenders a chance to get to know Hennessey VS as an ingredient

• Agencies

  Doritos Pares Super Bowl Contest Entries to 10

  Frito-Lay is asking people to vote for their favorite song in the latest version of its Super Bowl contest

• Agencies

  Hallmark Launches Online Voting in Card Contest

  Hallmark is seeking votes for the top creation in its first card competition tied to (Product) Red.

• Agencies

  Good Neighbor Pharmacy Hits NASCAR Circuit

  Demonstrating the broad range of NASCAR’s sponsorship appeal, the Good Neighbor Pharmacy will be riding on the hood of a stock car next year

• News Brief

  QUEST COMMUNICATIONS: has hired Draftfcb of Chicago as agency of record for its consumer advertising programs

• Agencies

  In Loyalty, Talk Now, Earn Now, Redeem Now

  The best loyalty programs thrive on dialogue. Members agree to provide information–through transactions, survey responses and declared preferences–and marketers respond with offers that not only reward customers for sharing, but also prove that the marketers are listening.