Chief Marketer Staff

• Agencies

  Scholastic Promotes “Golden Compass” Series with Online Chat

  Scholastic Media will host a live online chat today with Dakota Blue Richards, the 12-year-old star of the movie “The Golden Compass,” filmed from the first volume of a trilogy by children’s author Philip Pullman and published in the U.S. by Scholastic

• Agencies

  Freestyle Links With Loop’d Network

  Lifestyle and action sports watchmaker Freestyle is pushing a contest on Loop’d Network, offering aspiring extreme athletes a yearlong sponsorship

• News Brief

  LEAN POCKETS: is extending its line with new products featuring whole grain sandwiches

• Agencies

  Blogs Vs. E-Newsletters: Which Are Right For You?

  Tick, tock. Every second a new blog is created. That’s 31,556,926 blogs per year! So, should you be blogging? Or, are e-newsletters a better option for your business?

• Email

  Ho Ho Or Ho Hum: Some E-mails Miss the Mark

  Up on the laptop,
  Click, click, click.
  Some missives inspired sales,
  While the others didn’t stick.

• Digital

  E-News to Go

  Newsweek and the Media Bloggers Association (MBA) have launched ” The Ruckus,” a new group blog about politics for Newsweek.com.

• Email

  The Opportunities and Threats of Transactional E-mails

  As a growing number of marketers take advantage of the opportunities presented in transactional e-mails, one expert is sounding a note of caution.

• Email

  Stupid PR Watch: Barracuda Needs a Swift Kick

  Marketers should bury their collective foot in the rear end of Barracuda Networks

• Email

  Epsilon Confirms Della Penna Departure

  Marketing services firm Epsilon Friday confirmed that chief marketing officer Michael Della Penna is no longer with the company.

• Listline e-Newsletter 12/18/07

  Crain Communications Inc. tapped MeritDirect to manage Modern
  Healthcare’s subscriber lists