* Barron’s Subscriber File
* Modern Healthcare Magazine
* Delaware Today
* Telephone Survey Says
* Premier U.S. Timeshare Owners
* Success by Degrees Business Executives
* Magazine Subscriber Self-Reported COAs
* Schwedelson Elected Chairman of List Leaders Group
LISTS UNDER NEW MANAGEMENT
Barron’s Subscriber File
Statlistics has been named manager of the Barron’s circulation list, effective Jan. 1.
The file contains roughly 206,000 active names. Marge Fernbach will serve as account executive.
ALC Data Management, the current Barron’s manager, will continue handling The Wall Street Journal’s file, sources said.
Statlistics also manages the Institutional Investor and Investor’s Business Daily lists, and has several other clients in the financial services sector.
Rupert Murdoch’s News Corp. acquired Barron’s and The Wall Street Journal last week as part of Dow Jones & Co.
Modern Healthcare Magazine
Crain Communications Inc. tapped MeritDirect to manage Modern Healthcare’s subscriber lists. Some 32,515 postal addresses and 217,735 e-mail addresses are available. Among the magazine’s readers are executives who work in the healthcare industry, including hospitals, surgery centers and medical groups. Direct Media Inc. had been handling these files.
Selections: Company type, job function, max per company, number of beds, state/SCF/ZIP
Sample usage (postal file): Harvard Business Review, Lydia’s Professional Uniforms, National Business Furniture, University of Michigan, Wine Country Gift Baskets; (e-mail file): Barton Medical, Business Objects, Healthways, Kronos Inc., Iron Mountain, Premier Inc., Thomson Micromedex, Webex, Zebra Technologies
Price: $160/M (postal file); $400/M (e-mail file)
Contact: MeritDirect, Chris Kimball (914-368-1150; [email protected] (mailto:[email protected]) — postal file); Maureen Northey (914-368-1086; [email protected])
Delaware Today
Today Media Inc. appointed Lake Group Media Inc. to manage Delaware Today magazine’s list of 16,798 subscribers. The average reader is 49 years old with annual household income of $128,100 and a net worth of $680,200, according to Mediamark Research studies. Sixty-five percent have managerial or professional jobs. It was previously managed by Rubin Response, now part of Walter Karl Inc.
Selections: Gender, state/SCF/ZIP
Sample usage: Coastal Living
Price: $100/M
Contact: Lake Group Media Inc., Jed Dorney (914-925-2476; [email protected])
NEW LISTS
Telephone Survey Says
Thirty-five million names with political affiliations are listed here, including 10 million from the last 12 months. Data comes from automated telephone surveys, collected from touch-tone responses or through use of speech-recognition software. It’s available for rental, data overlays or licensing.
Selections: Phone number, age, income, credit card, political affiliation/interest, recency, state/SCF/ZIP
Price: $120/M (base)
Contact: Lighthouse List Co., Mark Traverso (800-684-2180, ext. 209; [email protected])
Premier U.S. Timeshare Owners
Nearly 3.5 million buyers are listed. They paid approximately $14,500 to stay at resort properties for a specified number of weeks each year. A typical timeshare owner is about 50 years old, married and earns $79,000 annually. The sources are telemarketing and point of sale.
Selections: Resort name/location, phone number, homeowner, presence of children, income, state/SCF/ZIP
Price: $200/M
Contact: Teramedia Corp., Scott Hardigree (407-420-1108, ext. 205; [email protected])
Success by Degrees Business Executives
This is a list of 866,000 who registered for or expressed interest in various degree, certificate and training programs for business execs. The courses were offered online. E-mail response is the source.
Selections: Job function/title, phone number, gender, state/SCF/ZIP
Price: $150/M
Contact: List Bargains Division, Media Source Solutions, Tim Barlow (201-384-5523: [email protected])
Magazine Subscriber Self-Reported COAs
Some 2.4 million names from the last six months and 414,000 from the last 30 days are available. Data comes from magazine subscribers who reported a change of address. The original sources are direct mail and the Internet.
Selections: Adult’s/child’s age/gender, income, homeowner, dwelling type, length of residence, ethnicity, religion, mail order buyers, donors, marital status, credit card type, sweepstakes type, hobbies, state/SCF/ZIP
Price: $90/M (last-30-day names)
Contact: Avrick Direct Inc., Laurence J. Shoobs (323-662-1143; [email protected])
IN THE NEWS
Schwedelson Elected Chairman of List Leaders Group
Worldata corporate vice president Jay Schwedelson has been elected 2008 chairman of the Direct Marketing Association’s List Leaders Group.
Fran Green, chief revenue officer at American List Counsel Inc., was elected vice chairman of the group.
Other executive committee members who will serve next year include Elissa DeBrito, president of ParadyszMatera; Jeff Kobil, co-CEO of LDS Group; Lee Kroll, president of Kroll Direct Marketing; Lon Mandel, CEO and president of Specialists Marketing Services; Andrew Ostroy, chairman and CEO of Belardi/Ostroy ALC; Ben Perez, president of Millard Group; Adrea Rubin, CEO of Adrea Rubin Marketing; and Martin Stein, president of RMI Direct Marketing.
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