Chief Marketer Staff

• Agencies

  Marketer Sells Generators, Air Compressors

  Back in 2002, Jon Hoch got an idea from a bad shopping experience. He couldn’t find the lawn mower he wanted at the local big box or the neighborhood hardware retailer.
  This inspired him to go try online retailing.

• Listline e-Newsletter 12/19/07

  A list of 2.7 million smokers who participated in a national survey of smoking habits and preferences. More than 60% provided an electronic signature verifying their age and identity. Data was gathered at nationalsmokersurvey.com.

• Agencies

  Transcontinental Ties 24% Income Drop to Mortgage Crisis

  Transcontinental posted net income of $38.6 million for the fourth quarter, a 24% decrease from $51.1 million in the prior year.

• Agencies

  Bisnode Acquires Lundalogik

  Bisnode, a Swedish digital marketing company, has acquired Lundalogik, a supplier of customer care and customer relationship management systems.

• National Healthcare Alliance Acquires Berman Marketing

  National HealthCare Alliance Inc. has acquired Berman Marketing Group Inc., a direct marketing agency, for an undisclosed sum.

• Agencies

  Cummins Names Roberts Agency of Record

  Cummins Power Generation Commercial Business units have named Roberts Communications agency of record.

• Agencies

  DIY Video Contest Draws 55,000 Entries

  The DIY Network, Scripps-Howard’s home project cable channel, said a promotion built on user-generated video and a chance to win a special Burt Reynolds edition Pontiac Trans Am resulted in more than 55,000 submissions in less than eight weeks

• Orbitz Cuts Global Marketing Post

  Online travel services firm Orbitz has eliminated its global chief marketing position, and instead will manage marketing on a local level, the company said

• Wrigley Adds Ryan Partnership to Agency Roster

  The Wm. Wrigley Jr. Co. has hired Ryan Partnership as one of its consumer
promotions agencies

• Agencies

  GoDaddy.com Drives New NASCAR Deal

  GoDaddy.com has landed a deal as a primary sponsor with Hendrick Motorsports in its inaugural NASCAR run.