The Wm. Wrigley Jr. Co. has hired Ryan Partnership as one of its consumer promotions agencies.
Ryan joins GMR Marketing, to work on event marketing and promotional support for the company’s U.S. brands.
The decision follows a comprehensive agency review by Wrigley, the company said.
“GMR Marketing has provided superb event execution throughout our inaugural year in NASCAR, and we look forward to continuing our relationship with them,” said Paul Chibe, Wrigley’s vice president of North American Gum Marketing. “Our newest agency, Ryan Partnership, demonstrated a deep brand building and retail channel expertise, and adding them to our roster will allow us to urther sharpen our promotional messages and bring them to life for consumers at the point of purchase and at events.”
GMR will develop consumer promotions for Doublemint, Big Red, Juicy Fruit, Winterfresh and Wrigley¹s Spearmint. Ryan Partnership will handle programs for the balance of Wrigley’s brands, including Orbit, Extra, Eclipse and Altoids.
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