* National Smokers Survey Responders
* Taking a Break MOB Moms Who Bowl
* Counselor
* H.R. Stars
* Religious Donors to Health Causes
* Trustees OSHA Data
* Canadian Healthcare Manager
* People in the News
* Corrections
NEW LISTS
National Smokers Survey Responders
A list of 2.7 million smokers who participated in a national survey of smoking habits and preferences. More than 60% provided an electronic signature verifying their age and identity. Data was gathered at nationalsmokersurvey.com.
Selections: Phone number, e-mail address, age, gender, brand, purchase behavior, state/SCF/ZIP
Price: $85/M (non-smoker-related offers); $600/M (smoker-related offers)
Contact: Direct List Services Division, Lake Group Media Inc., Dan Friedman (914-925-2486; [email protected])
Taking a Break MOB Moms Who Bowl
This file identifies more than 1.6 million mothers with children who participate in bowling leagues sponsored by PTAs or similar organizations. The average yearly income of those listed is $45,000.
Selections: Monthly hotline, adult’s/child’s age range, child’s gender, phone number, homeowner, household income, Nielsen County, state/SCF/ZIP
Price: $70/M
Contact: Infocore Inc., Tom Mack Jr. (760-607-2500, ext. 13; [email protected])
Counselor
The Advertising Specialty Institute is offering Counselor magazine’s list of 7,088 subscribers. Counselor focuses on the promotional products industry, including corporate gifts and incentives. Distributors and suppliers are among its readers. E-mail addresses are available.
Selections: Phone numbers, job title, number of employees, SIC code, industry, max per company, state/SCF/ZIP
Price: $150/M
Contact: Walter Karl Inc., Marie Briganti (845-732-7054; [email protected])
H.R. Stars
Approximately 463,000 human resources professionals are named here. Their responsibilities include overseeing tax and regulatory compliance, compensation and benefits. The sources are e-mail and direct mail.
Selections: Annual sales volume, business/industry type, company size, max per company/site, number of employees, 50-plus employees, telephone number, sales volume, SIC code, state/SCF/ZIP
Price: $150/M
Contact: List Bargains Division, Media Source Solutions, Tim Barlow (201-384-5523; [email protected])
Religious Donors to Health Causes
The file identifies 1.9 million contributors; about 65% are women, average age 63. Segments are offered for Roman Catholic, Jewish and Protestant donors. Direct mail is the source.
Selections: Hotlines, gender, age, religion, presence of children, ethnicity, lifestyle, state/SCF/ZIP
Price: $80/M
Contact: Trinity Direct LLC, Bob Stein (973-283-3600; [email protected])
NEW COMPILED LISTS
Trustees OSHA Data
Private retirement, health and other welfare-benefit plan trustees are listed. Dental, disability, educational assistance, legal services, profit sharing, severance, stock and vision are some of the plans represented. The count is 421,884.
Selections: State/SCF/ZIP
Price: $75/M
Contact: Kroll Direct Marketing Inc., Gwen Coryell (609-275-2900, ext. 118; [email protected])
SPECIALS!
Canadian Healthcare Manager
Test mailers can get 10% off this file’s base price on orders received by Jan. 31. The magazine has 20,474 subscribers. Contact Cornerstone Group of Companies, Stephen Manson-Hing (416-932-9555, ext. 415; [email protected])
People in the News
Tally Maffucci has been promoted from executive vice president to president of RMI Direct Marketing Inc., effective Jan. 2. Maffucci replaces Martin A. Stein, who will remain with the firm as CEO.
Corrections
Lists for Hudson Valley and Delaware Today magazines were previously managed by Rubin Response, now part of Walter Karl Inc. The former manager was misstated in information received for the Dec. 17 and Dec. 18 Direct Listline.
Counts were reversed for the Modern Healthcare magazine files (Direct Listline, Dec. 18). Some 32,515 postal addresses and 217,735 e-mail addresses are available.
Network
