Chief Marketer Staff

• PCH Must Stop Mailings to High-Spending, Elderly Iowans: AG

  In an agreement with the Iowa Attorney General, Publishers Clearing House has agreed to reform its practices when marketing sweepstakes to elderly people.

• Absolut Pears Takes Campaign to the Drink Customers

  In a case of fishing where the fish are, Absolut Vodka will place ads and interactive content for its premium Absolut Pears brand on the TouchTunes network of digital jukeboxes.

• Digital Brand DNA: Who Controls Your Brand?

  At a time when consumers have hijacked brands through user-generated content such as blogs and videos, clients are asking this very question about their own brands. It becomes especially acute in the digital realm, which can seem like a consumer-generated free-for-all of YouTubers, bloggers and Facebookers all telling the world what they think of you 24/7.

• Kimberly-Clark Hires Naked Communications for Neutral Planning Strategy

  Kimberly-Clark Corp. has accelerated its move to a channel neutral planning process with the hiring of Naked Communications.

• Agencies

  Checkers Launches Virtual Game to Promote Double Value Menu

  Checkers Drive-In Restaurants has rolled out an online game to promote its new Double Value menu.

• Agencies

  Cigna Runs Essay Contest for Road Race Entry

  Cigna is conducting an essay contest to energize interest in its August road race in Falmouth, MA.

• Johnny Walker Offers Engraving Invitation

  Shoppers buying Johnny Walker Blue, Diageo’s premium blended whiskey sold in individually numbered bottles, have the option of personalizing those bottles with an engraved message this holiday season.

• News Brief

  CHRYSLER FOUNDATION: donated $100,000 to Marine Toys for Tots and enough toys to fill five Chrysler and Dodge minivans

• Agencies

  A Bigger Bang: The New Way to Allocate Marketing Resources

  (Direct) Congratulations! You are wisely spending your marketing dollars on single campaigns, and the results show it.

  But are you looking at the big picture? Can you budget based on total impact rather than cost per reach?

• Agencies

  Pacifier Firm Markets Through Web, Magazines and PR

  About two years ago, Kim Pedersen, a former employee of the city government of Fremont, CA, got an idea from Pia Callesen, a relative in Denmark: personalized baby pacifiers.