Shoppers buying Johnny Walker Blue, Diageo’s premium blended whiskey sold in individually numbered bottles, have the option of personalizing those bottles with an engraved message this holiday season.
Consumers in 20 states can get their Johnny Walker Blue Label bottles—all individually numbered—customized in gold letters with a name or message up to 45 characters, in any of several languages including English, Spanish, Chinese and Korean. The engraving is complimentary to all holders of unopened 750 ml bottles of Blue Label.
“The engraving program allows consumers to customize bottles of this rare whiskey to create a special gift or collectible item for friends and family,” Johnnie Walker Marketing Vice President Bill Topf said in a statement. “We are pleased to make this successful service available coast-to-coast through the holiday season.”
At this moment, it’s unclear whether engraving can be done at the point of purchase or if buyers must leave their bottles for engraving. Consumers can find out more about availability in their states by checking at http://www.johnniewalker.com/engraving.
Network
