In a case of fishing where the fish are, Absolut Vodka will place ads and interactive content for its premium Absolut Pears brand on the TouchTunes network of digital jukeboxes.
Absolut will run full-screen billboard ads on TouchTunes’ broadband-enabled music systems in more than 10,000 bars, restaurants and other out-of-home venues around the U.S. The ads show two alternating versions of the Absolut Pears creative and appear for a few seconds after a user has made music selections. TouchTunes users can also take a quick survey on the spot about drink preferences and their Absolut brand awareness.
“We are excited to be working with TouchTunes,” Absolut brand director Ian Crystal said in a statement. “TouchTunes can deliver our message in a casual, fun environment directly at the point of purchase.”
The Absolut campaign launches on the TouchTunes network today and runs through Jan. 4.
TouchTunes has recently been highlighting its utility as a method for fielding quick interactive surveys to its 21-to-34-year-old demographic. This month, the network released results of a holiday-themed survey posted on 17,000 systems around the country. The survey, which ran from Nov. 14 to 21, garnered 85,000 responses.
Among those findings:
34% of those polled rated being kissed on New Year ’s Eve as more important than meeting someone new, watching their weight during the holidays or getting all the right gifts.
42% said they prefer rock and roll to holiday tunes.
48% said they would have more than five drinks at the company holiday party this year, although 36% said they should probably drink less during the season—and 24% recommended the same advice for their bosses.
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