Chief Marketer Staff

• Agencies

  Mail Stream: A Report on Incoming Direct Mail

  The Barneys holiday 2007 catalog urges recipients to

• Listline e-Newsletter 12/26/07

  This master file contains 349,282 postal addresses for individuals who’ve indicated an interest in continuing education, including degree and certificate programs.

• Agencies

  Advisory Committees to Lead Reorganized DMA Councils

  The Direct Marketing Association has plans next month to announce a major reorganization of all its special interest councils.

• Digital

  More Than $18B Spent Online This Holiday Season: Survey

  More than $18 billion was spent online during this Holiday season, an 18% increase over last year, according to ComScore Networks.

• Email

  Phishing Attacks Cost Record $3.2 Billion: Gartner

  Phishing attacks in the U.S. soared in 2007, as $3.2 billion was lost to these attacks, according to a survey by Gartner Inc.

• Agencies

  USPS Gives Sneak Peek at Intelligent Mail Proposals

  The U.S. Postal Service has posted an advance notice of rules it plans to propose in January about the implementation of its Intelligent Mail barcodes on Postal Explorer at pe.usps.com.

• Bell Canada to Run Forthcoming Do Not Call List

  The Canadian Radio-television and Telecommunications Commission (CRTC) has awarded a five-year contract to Bell Canada to operate the country’s National Do Not Call List (DNCL).

• Agencies

  FTC Wins Orders Against ‘Opportunity’ Sellers

  The Federal Trade Commission has won several orders against a family run enterprise that allegedly sold bogus business opportunities.

• Agencies

  IMA Fuels Goals, Team Effort with New Leader: Q&A

  The Incentive Marketing Association is kicking off 2008 with a new president at the helm. Rick Blabolil, president of Marketing Innovators International, Inc., a people performance management and measurement organization, takes over Jan. 1.

• Agencies

  Best Western Drives Loyalty Via Winter Windfall Game

  In a seasonal whirl of snowmen and candy canes, Best Western is using an online instant-win game to boost brand loyalty and drive online reservations.