Chex Quest/USA Even the hardened promotion pros who served as World PRO Award judges scratched their heads in wonder over how Ralston Purina could afford

There’s a classic Far Side cartoon that shows Einstein at his blackboard, puzzling through a ridiculously convoluted formula. In the middle, tucked among

Taco Bell capitalizes on Dinky fever this holiday season with plush dogs that speak when you squeeze them. Four different dogs wear accessories and say

Motor City markets are big on coupons, but short on some of the services that are standard in other cities. Detroit is the No. 1 market for stores offering

For the second time, Samsung Electronics America will team with MovieFone for a sweepstakes that offers Samsung’s electronic gear as prizes.Callers to

How do you sit in an office in Wilton, CT, and create for the world? As companies strive to create consistent global brand identities, how do you develop

Top-Promoted Brands Which brands spend the most time, money, and thought on promotion? You’ll find out in our December issue when our editors profile

Phoenix grocers are big on free samples, but light on frequent-shopper deals. Only 11 percent of stores here have frequent-shopper programs. Fully 94

Kraft Foods is expanding the “I want the blues!” contest it ran for blue box macaroni & cheese last year. The fourth-quarter promo boosted Kraft’s market

Whoever wins this one won’t need to look to Wall Street to make a killing ever again.Thanks to an agreement with Lloyd’s of London, Flycast Communications,