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On the Net
Lee Has Des igns on Web New York- based Muffin-Head, newly acquired by DVC Interactive of Morristown, NJ, just inked a deal with Lee Jeans & Sportswear
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The Vision & Illusions Of Mergers & Acquisitions
We all see the news reports – coming thick and fast these days – announcing that yet another promotion agency has surrendered its independence in search
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The Bear Comes Out
The Bear is coming out of his big, blue house this year. The Henson Productions show will get an exclusive promo at Target Stores in the first quarter,
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Who Can We Blame – Anyone?
I recently had the opportunity to talk with some senior-level retailers. We discussed a number of subjects and ended up talking about how consumers hate
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The Tyranny of Incompetence
Message to retailers, lest you be tempted too soon to rest upon your laurels as newly minted experts (cover story) in the 1/2eld of customer-specific
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Excellence As Needed
TradeZone, Westport, CT, has started up a new division “dedicated to ensuring flawless execution of co-marketing programs.” Called BackRoom, the new division
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Click and Rent
For all those people who bought DVD players because of the promise of a better picture, many are finding it frustrating to rent titles like they would
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HARLEY DAVIDSON
The first thing Gaye Littell did after wrapping up Harley Davidson’s 95th anniversary blowout this summer was de-brief Harley’s staff to start planning
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Taking the Big Idea from Boston To Bombay
How do you sit in an office in Wilton, CT, and create for the world? As companies strive to create consistent global brand identities, how do you develop
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Agencies
TRADE & SALESFORCE
Home Delivery/USA Of course it’s important to know your customer, but for Packard Bell, it became crucial to get to know its retail salespeople – and
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