Olivia Munn is giving PETA a celebrity face in its campaign against Groupon’s promotion of circuses that have received citations for violations of the Animal Welfare Act. “Groupon is selling out animals who are forcibly taken away from their mothers, have their spirits broken, are kept in chains, and are threatened with beatings if they […]

There are strong signs that organic Facebook page posts are seeing their reach drop by up to 40 percent in some cases. In other words, when a fan of a page shares a post, their friends are less likely to see it. Facebook could be aiming for a mix of 80 percent organic content and […]

Groupon used to be easy to turn your nose up at, but the company’s announcement of its Payments product changed things for this investor. He saw it as a signal that the company is diversifying its business and bulking up its competitive advantages. In other words, Groupon is becoming much more than just a daily-deals […]

Contact: Marly Zimmerman Assistant Marketing Manager DM Confidential [email protected] New York, NY (October 3, 2012)

According to a report from Econsultancy, produced in association with Outbrain, 90 percent of digital marketing professionals surveyed said content marketing will become more important in the next 12 months. However, just 38 percent of in-house marketers and 13 percent of agencies have a content marketing strategy in place. “Maybe that is a sign that […]

GroupRaise.com is setting out to help restaurants in a way that’s vastly different from the approach the likes of Groupon and LivingSocial are taking. The new company is helping restaurants host in-restaurant fundraisers, which it says is a “proven way of getting large groups of customers who come when restaurants want them, spend more, and […]

Locu , a startup based in San Francisco and Boston, is launching a free merchant dashboard product that enables owners and managers of restaurants and other service businesses the ability to manage things like price lists and menus on their website, mobile site, mobile app, Facebook and local search directories. This Web-based dashboard gives merchants […]

On Tuesday, Toyota unveiled the Smart INSECT (“Information Network Social Electric City Transporter”), a single-user vehicle that offers drivers hands-free features. The vehicle has facial recognition-based locks, verbal directions and synchronization with homes. While those features make the smart car intriguing, the most eye-catching innovation is its location-based advertising. When the car passes a restaurant, […]

Peanut butter and jelly are two spreads that taste just fine on their own but form something altogether wonderful when combined. While that assertion could be up for debate, a parallel for marketers is not: demand generation and lead generation, while each is helpful enough on its own, make a killer duo when joined together. […]

By Jonathan L. Pompan, of counsel, Venable LLP (and Alexandra Megaris, associate, regulatory practice group)

A group of Democratic senators is requesting that the Federal Trade Commission (“FTC”) investigate third-party online marketing companies