Half of all emails were opened on mobile devices (i.e., smartphones and tablets) in the second quarter of 2013, according to a study from Experian Marketing Services. However, consumers were more inclined to carry out their transactions on desktop computers. According to Experian’s “Q2 2013 Quarterly Email Benchmark Study,” 50 percent of unique email opens […]

According to a Wall Street Journal story, Facebook’s Instagram will be ready to sell ads within the next year. The report quotes Facebook veteran and Instagram director of business operations Emily White, who says the photo- and video-based social network doesn’t have any short-term pressure to make money. Instagram, which just announced that its community […]

It’s not too difficult to find people who will call the cost of a college education these days highway robbery, but what they might not know is that there are fraudsters who do a little looting of their own, scamming universities out of financial aid payouts. Last school year alone, about $1.2 billion in U.S. […]

By Michael Weissman, chairman and CEO, SYNQY Corp.

Marketers have a huge problem. They want deep, meaningful relationships with prospects and customers. Yet, shoppers increasingly consume content in smaller bits, in shorter bursts of time, and receive those messages from multiple sources and at different times over the lifetime of the brand experience. The challenge behind this new world of 24/7 online, on-demand engagement is: How do you convey the brand’s story? How do you engage these people in a way that works?

In the second quarter, Facebook had 819 million mobile monthly active users. According to Experian, 15 percent of all mobile Internet time in the U.S. is spent on social networking sites. Meanwhile, a survey conducted by Constant Contact found that 73 percent of small-business owners use their mobile devices for social media marketing. The message […]

According to a study conducted by Taggs, a visual content marketing analytics company, Facebook users like brand images of women 41 percent more than they like brand images of men. However, users share brand images of men 19 percent more than they share images of women. The study looked at 1,103 brand images on the […]

Kayak, an online marketing company, has created a helpful, straightforward infographic ticking off the “21 New Rules of Content Marketing.” If your eyes glaze over when you encounter infographics chock-full of statistics and charts, you’ll like this stat-free, advice-driven resource. Here are some of Kayak’s “new rules”: –

If you’re frustrated by Twitter’s limited search functionality, Topsy has a treat for you: The social search and analytics company now enables anyone to see every public tweet ever published. Here’s a look at our Twitter account’s first tweets: While it may seem like a fun toy for indulging vain curiosity, this kind of access […]

Back in June, Facebook rolled out functional hashtags on its social network and touted the potential benefits for marketers. However, the company noted that hashtags “do not impact your distribution or engagement in News Feed on either desktop or mobile.” A study from EdgeRank Checker finds not only that Facebook posts with hashtags don’t see […]

A comprehensive report from IBISWorld, an independent source of industry and market research, takes a deep dive into the world of daily deals in 2013 and beyond. One of the key findings is that Groupon claims about $6 of every $10 in industry revenue. Industry Overview According to IBISWorld’s report, “Daily Deals Sites in the […]