QWIQQ is a Texas-based company that aims to help small businesses master the art of social selling via a mobile app. Among other things, it eschews the idea of daily deals in favor of flash sales. To find out what the difference between the two is, along with why the idea of refraining from selling […]

ExactTarget, a marketing solutions company, has put together an infographic to help marketers know what the coming months should mean for their holiday email marketing campaigns. Those who think it’s way too early to start thinking about, planning for and sending emails about the winter holidays should know that some retailers are already ahead. Here’s […]

If you’re new to search marketing, you might be a bit overwhelmed by all the acronyms and jargon bandied about by more seasoned professionals who talk about link building. Thankfully, Julie Joyce, director of operations at Link Fish Media, has written a comprehensive A-to-Z guide to link building. Here are some of the entries: –

If you’re using a last-touch attribution (LTA) model to measure the value of Facebook advertising, you’re undervaluing that channel by as much as 30 percent. This is the major finding of a new study from Kenshoo, “Quantifying the Impact of Multi-Touch Attribution: Spotlight on Facebook,” which analyzed clients’ live campaign performance data across multiple digital […]

According to the latest figures from Nielsen’s Global AdView Pulse report, spending on display advertising was strong in the first quarter of 2013. However, the global ad spend picture across industries looks a bit more mixed. Nielsen reports that display Internet advertising saw global spending grow 26.3 percent in the first quarter, with especially strong […]

Whether they’re figurative or literal, walls that stand in between marketing and sales teams can stifle a B2B company’s ability to generate, nurture and close leads, which has implications for the bottom line. According to research from Huthwaite, a sales and marketing performance training firm, nearly 75 percent of B2B companies that define their sales […]

A new report from Aggregate Knowledge finds that advertisers get higher-quality users from social channels and portals than from networks and exchanges. Social platforms and portals also deliver better reach. Costs According to Aggregate Knowledge’s “Global Media Intelligence Report” for the second quarter of 2013, CPMs (cost per 1,000 impressions), CPAs (cost per action/conversion) and […]

If you’re not moving forward, you’re already falling behind. That mantra holds plenty of weight for marketers, who are constantly summoned to learn the ropes of the latest “killer” tactics and strategies. These days, content marketing has the spotlight, and rightfully so. It’s essential for any marketer looking for a way to generate and nurture […]

OpenTable, which says it seats more than 12 million diners per month at about 28,000 restaurants, is testing an mobile payment process that will let diners pay for a meal by using the company’s app. Matthew Roberts, CEO of OpenTable, says in an interview with The New York Times that the company won’t be taking […]

We’ve known about it since December, but Facebook appears closer to unveiling 15-second video ads on its site. Bloomberg, citing “two people familiar with the matter,” is now reporting that these TV-style commercials will cost as much as $2.5 million a day to reach the social network’s 1.15 billion monthly active users. On Facebook’s second-quarter […]