Marissa Mayer has made her first acquisition as Yahoo’s CEO. Yahoo acquired mobile personal recommendations service Stamped. Stamped’s co-founder and CEO worked with Mayer when they were both at Google. Yahoo’s new addition is a year-and-a-half old and has an iOS app enabling users to recommend their favorite restaurants, books, movies, apps and more to […]

Running an online deal or promotion is simple enough for businesses. There are plenty of channels to host, distribute and spread the word about offers. But how can businesses and marketers really shore up their tactics and ensure better results, beyond casting out a big discount into the great unknown and hoping for the best? […]

Adobe Systems Inc. released a study Wednesday titled, “Click Here: The State of Online Advertising.” The study “exposes new insights into the beliefs of both consumers and professional marketers that traditional marketing is still more effective than online marketing,” according to Adobe. Here are some of the interesting findings from the report: 68 percent of […]

According to Opera’s latest “State of Mobile Advertising” report, Apple’s iOS accounts for 46.4 percent of mobile ad traffic on Opera’s mobile advertising network, while Google’s Android accounts for 25.7 percent of traffic. RIM drives 4.4 percent of traffic, Symbian drives 3.4 percent of traffic and other mobile operating systems drive 20.0 percent of traffic […]

A startup in Portland, Maine, called Birthday Coups is entering the online coupon arena with its platform enabling businesses to send coupons to customers on their birthdays. “Where we’re really looking to help is with current customers and making them happier, rather than getting a bunch of bargain hunters through the door who may or […]

E-commerce companies should have an interest in making it as easy as possible for subscribers to unsubscribe from their emails. After all, their sender reputations and deliverability could be on the line if their emails are reported as spam. Take Fab, for instance: While they might send too many emails for some people, they prominently […]

Facebook and Groupon are quite different: the former tries to create products to create value for users, developers and advertisers, enabling people to stay in touch with loved ones; the latter is an e-commerce marketplace connecting merchants and consumers. However, these two sites share three economic advantages that make the “a perfect match for each […]

MarketingProfs teamed up with the Content Marketing Institute to churn out a presentation titled, “B2B Content Marketing: 2013 Benchmarks, Budgets, and Trends

Yelp has purchased Qype, the biggest local-review site in Europe, for $50 million. The acquisition will help Yelp in its expansion beyond the U.S., and in its fight with Google and Facebook for users and advertisers. Yelp launched in Poland two weeks ago to enlarge its European footprint, which already included countries like Finland, Norway […]

More Facebook users are seeing their updated Messages interface, which the company announced back in August. The new look includes a two-paned interface, improved photo uploading, emoticons keyboard shortcuts and read receipts, among other new features. The new Messages interface smacks of traditional email clients. Facebook might also be thinking about bringing promotions to its […]