Mobile Advertising: iOS Is More Valuable Than Android

According to Opera’s latest “State of Mobile Advertising” report, Apple’s iOS accounts for 46.4 percent of mobile ad traffic on Opera’s mobile advertising network, while Google’s Android accounts for 25.7 percent of traffic. RIM drives 4.4 percent of traffic, Symbian drives 3.4 percent of traffic and other mobile operating systems drive 20.0 percent of traffic on Opera’s network. Opera also found that iOS accounts for 58.4 percent of mobile ad revenue on its network