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  • Bizinate Offers ‘Sell This!’ Daily-Deal Feature

    Bizinate, a company that helps entrepreneurs start and run online businesses, has added a daily-deal feature to help its users sell products and services online. The new “Sell This!” feature enables users to add nationally known products to any Bizinate user’s site. The feature will spotlight name-brand and hard-to-find products to be added to a […]

  • 86% of Publishers Will Offer Mobile Display Ads Within the Next Three Months

    According to research from PaperG, a local display ad platform, 94.3 percent of U.S. ad sales executives say publishers plan to offer online display ads to advertisers in the next three months, while 85.7 percent will offer mobile display ads. Additionally, 62.9 percent plan to offer daily-deal ad inventory, while 34.3 percent will offer Facebook […]

  • Weekly Recap: Lead Gen With Facebook, Online Offers and Scaring off Prospects

    In case you missed some of our coverage of all things lead generation and local commerce, here’s a handy roundup of all our content from this past week. Exclusive: The 12 Most Interesting Slides From the FTC’s ‘Robocalls: All the Rage’ Summit: Marketers should get themselves familiar with the laws and lines of engagement regarding […]

  • Top Ways Marketers Scare off Prospects

    With Halloween just a few days away, the season of scares is fully upon us. In light of the jack-o’-lanterns, zombies and Honey Boo Boo’s that will flood our visions in the coming days, we spoke with a few experts about how marketers scare away prospects, along with some tips on how they can avoid […]

  • Infographic: B2B Lead-Gen Manifesto

    Unbounce, a company that helps marketers create, publish and test landing pages, has put together a grand infographic titled, “The B2B Lead Generation Manifesto.” The infographic lays out five principles B2B marketers should abide by: 1)

  • HTC Launches Best Deals, Deal Aggregator for Windows and One Phones in Europe

    HTC unveiled Best Deals, a personalized aggregator of daily deals, for consumers who own their Windows or One mobile phones in the U.K., Italy, Germany, France and Spain. Best Deals will aggregate deals from 12 deal providers, including LivingSocial, Trip Advisor, Qype Deals and Deal Ticket. HTC’s deal aggregator will boast 1,700 deals at launch, […]

  • Facebook Tests ‘Suggested Posts’ to Push Page Content Beyond Fans

    Prerequisite connections be damned: Facebook is testing ads that push posts from companies’ pages to users who aren’t fans of their page. “These ads will look like other Page post ads in news feed and be labeled as sponsored,” a Facebook spokesperson said. “We think this will make it easier for businesses to reach more […]

  • Twitter Introduces Gender Targeting for Promoted Products

    Twitter is answering the calls from marketers who want to target Promoted Products campaigns by gender. The company says this feature is difficult to pull off for three reasons: 1) its users aren’t asked to share their gender, 2) some people don’t identify themselves by gender, and 3) businesses or organizations don’t identify themselves as […]

  • Lessons From Groupon’s First Year as a Public Company

    Groupon’s IPO boasted a price of $20 a share. Today, Groupon’s shares are trading at about a fifth of that, closing at $4.46 Thursday. With Groupon’s IPO anniversary coming up on Nov. 4, what lessons can we glean? IPO investors should learn that they should be careful what they wish for and conduct some due […]

  • Amazon Blames LivingSocial for Its Lackluster Q3 2012 Results

    Amazon reported its third-quarter results, and they weren’t pretty. The company reported revenue that fell short of estimates and posted its first quarterly net loss since 2003. Amazon’s executives pointed to LivingSocial as a drag during the quarter: “The third quarter 2012 includes a loss of $169 million, or $0.37 per diluted share, related to […]