WordStream, a search marketing company, created an infographic to detail Google’s statistics in light of its most recent earnings announcement. Among the findings are: Google makes more than $100 million a day with search advertising The search engine boasts 5.6 billion daily search ad impression Google had an average of 10.9 million daily conversions (completed […]

Leave it to Groupon to use Hurricane Sandy as an opportunity to target a deal to New Yorkers. The daily-deals giant is offering a deal called “International Dinner in the Dark,” which it sent to New York-area users. The deal offers a discount on two- and four-person meals at Dans le Noir in midtown Manhattan. […]

The surge of mobile deals has ushered in a new shift in metrics. “Social magnification” is taking place

According to a study commissioned by YP and conducted by marketing consulting firm immr, 4 in 10 consumers use local search at least once a day. The study also found that 70 percent of smartphone owners use location-aware mobile apps. Also, to no one’s surprise, consumers who own a PC, smartphone and tablet conduct more […]

A survey of more than 440 marketing and sales professionals found that 80 percent thought their demand-generation programs are ineffective to semi-effective, while 20 percent thought theirs were effective. For those that were a bit down on their demand-gen programs, 37 percent said their content wasn’t engaging or provocative. Could polls be a solution? Kwanzoo […]

According to a study from Facebook and comScore, among the top 100 brand pages on Facebook, those using paid advertising reach audiences that are 5.3 times bigger than those reached with organic content. Some brands were able to extend the reach of a post or piece of content by more than 100 times with paid […]

At a recent “The Parliament and the Internet” conference, Andy Smith, an Internet security chief at the British Cabinet Office, encouraged people to give their personal information only to trusted websites, and to give fake details to social networking sites. This, of course, is a cause for concern for advertisers and the accuracy of their […]

Google commissioned Ipsos OTX to survey consumers for its “Pre-Holiday 2012 Consumer Intentions” study. Among the major findings are that more than half of consumers will begin their holiday shopping before Black Friday and search will be a key decision-making factor for gift ideas. What and when According to the study, consumers plan to spend […]

Marketo, a marketing-automation software firm, generated an infographic with helpful tips regarding how business marketers can use Instagram to generate leads and promote their brands. Among the points in the infographic are: Instagram appeals to emotions, creates intimacy, engages consumer and reaches a large audience Instagram has more than 50 million users The five steps […]

Amazon’s recent write-down of most of its $175 million investment in LivingSocial might seem like a disaster. But it also reflects this interesting fact: LivingSocial is now a cheap buy for Amazon. Even if LivingSocial’s business is struggling, it still has a big opt-in email list, a huge salesforce and relationships with tons of merchants. […]