If you love social media and are a sucker for stats, you might want to sit down for this one. Simply Zesty has put together an exhaustive list of 101 social media statistics to help marketers plan their 2013 strategies. Here is a quick preview of what you’ll find:
- Auto-posting to Facebook decreases likes and comments by 70 percent
- LinkedIn is 277 percent more effective than Facebook and Twitter when it comes to generating leads for businesses
- 60 percent of Twitter’s users access it via mobile devices
- On average, an auto-shared tweet results in six new YouTube.com sessions
- Women account for 70 percent of browser-based Pinterest users and 84 percent of app users
- 54 percent of brands have adopted Instagram for marketing purposes
- More than 3 billion check-ins have been made on Foursquare
- Google+’s “+1” button is used more than 5 billion times a day
- More than a third of the time spent using social networking sites comes via apps
- 70 percent of brand fan questions on social media don’t get responses
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