Instagram introduced Web-based profile pages this week. While the rollout is currently limited to select users and brands, others will see their profile pages in the coming weeks. At first glance, this doesn’t seem like anything significant just yet

The realm of small-business online marketing doesn’t have the kinds of proven consumer behavior that brick-and-mortar retail businesses do. Norms are still forming. But here’s what is known: 73 percent of inbound leads are not sales-ready, and marketers place too much emphasis on generating leads while losing sight of the real goal. They overlook the […]

Pinterest has emerged as a very popular source of referral traffic

Groupon reported a net loss of $3 million, or zero cents per share, in the third quarter. While this marked an improvement from its net loss of $54.2 million in the same quarter last year, shares of GRPN plummeted in after-hours trading, as the company was expected to post revenue of $590 million, or 3 […]

Justin Bieber, Psy and, yes, even Rebecca Black have tasted varying forms of success on YouTube, the

Foursquare is the “ideal platform to bridge the gap between your offline and online audience in an affordable and scalable way.” While there are alternatives, Foursquare sits atop the mountain of location-based social apps, boasting 20 million users. It offers a way for businesses to build their customer base with new prospects while rewarding loyal […]

Question: Do you know what Twitter Cards are? Twitter is well-known by now, of course, but Twitter Cards aren’t. Twitter Cards are what meta tags are for Google and what Open Graph tags are for Facebook. Twitter says Twitter Cards enable marketers to “attach media experiences to Tweets that link to your content.” All it […]

Click-through rates aren’t always an accurate indicator of conversions or purchase intent for mobile ads

Since search retargeting first hit the scene, the questions from the market have become a lot more complex, partly because imitators are confusing buyers. To clarify what search retargeting is all about, Dan Hamman of Chango, a search retargeting firm, addresses seven of the most commonly asked questions about search retargeting. For instance: Where do […]

November’s arrival means the online holiday shopping season is upon us. According to comScore, this holiday season looks to be a positive one with strong year-over-year growth rates. For this year, comScore has identified four key trends: social commerce, smartphones, showrooming and sit-back shopping. These trends mean winners will include established online retail brands like […]