Google has introduced a host of improvements for businesses that use AdWords for its location targeting and location extensions. One of the improvements is airport targeting, which enables businesses to connect with potential customers on mobile, tablet or laptop devices in more than 350 airports worldwide. “With airport targeting, you can offer relevant, last-minute travel […]

There are plenty of reasons for retailers to cater to tablet users: they’re a quickly growing segment of the population, they tend to be more affluent than traditional PC users and they tend to spend more. With the holiday season quickly approaching, it’s a bit startling to find that only 7 percent of retailers have […]

Groupon is stopping deals offered by a cosmetic surgeon in Rocklin, Calif., after the doctor was found to have injured and deformed patients. The Medical Board of California filed a complaint against the surgeon in September 2011 involving a patient’s breast rejuvenation. Groupon is refunding purchases who bought deals from Advance Medical Spa, due to […]

If you’re sending out B2B emails, there are a lot of different factors you need to take into consideration — length, discount terms, content terms, business terms and personalization among them. Oh, and we’re just talking about the subject line. A new report from Adestra, an email marketing company, shares the findings of an analysis […]

ReviMedia, an online lead-generation firm, just released an infographic summarizing the trends and developments in the lead-generation industry. It offers an overview of the industry, along with pointers on how marketers can improve the practices and quality of the industry. Here are some of the points made in the infographic: Lead generation comprises: collecting contact […]

Finding high quality leads is still the top challenge for most marketers. So, is SEO overrated? Is mobile the next big thing? How to boost leads through social media? ReviMedia brings you an exclusive infographic that shows you what you should be doing to boost lead quality in 2013 NEW YORK, NY

Birchbox, a discovery-commerce startup, announced that it’s taking a step outside of its usual focus on beauty products for women with a limited-edition Birchbox Home, a collection of home goods and accessories, design products, and gourmet food items. This special-edition offering comes just in time for the holidays. Birchbox is also launching a corresponding online […]

A conversion funnel is the “graphical report representing a series of pages or steps that a user visits before converting.” Setting one up in Google Analytics just requires a minute of your time. Before getting started, define your website goal and know how to track it. Also, you’ll need a URL destination, like a “Thank […]

Kal Raman, a former eBay executive, has been appointed by Groupon to be its chief operating officer (COO). He will be charged with helping the company’s growth in its overseas operations, which have struggled. The COO position has been vacant since last September, when Margo Georgiadis ended his five-month stint before returning to Google. CEO […]

Mobile ad creative and messaging have a major impact on the effectiveness of a mobile advertising campaign. This means testing and refreshing are crucial. Here are five best practices for putting together mobile ad creative, in addition to blind data to show how ad creative makes a difference: 1) Keep messaging simple: if a user […]