Who owns the B2B funnel? This was the focus of a discussion at last week’s FUNNEL B2B marketing event in London. One speaker noted that marketing owns the top of the funnel and sales owns the bottom of the funnel. But another speaker suggested that the customer owns the funnel. “In other words the way […]

On Friday, Facebook will introduce a tool that will enable online retailers to track purchases made by the social network’s users who saw their ads. This is a play to convince marketers that spending money on Facebook advertising actually pays off. The company is calling this a “conversion measurement” tool and notes that this has […]

This continues our series of profiles of local-commerce companies. The purpose of these Q&A interviews is to give merchants, marketers and others in the industry a glimpse at what some companies out there are doing. These profiles are also meant to offer different outlooks on the future of the local-commerce industry. This week we’re profiling […]

Zulily, a daily-deals site for mothers, babies and kids, recently raised $85 million in a Series D round of funding led by Andreessen Horowitz. The site now boasts 10 million daily users and appears to be bucking the downward trend spearheaded by Groupon and LivingSocial. Zulily, which recently launched an iPad app, gets 30 percent […]

Along with Apple’s announcement of the iPhone 5 in September was the introduction of iOS 6

Local Social Summit 2012 took place in London last week. Panelists from the U.K., U.S. and Canada attended and shared their thoughts on the local/social industry. Here are five important trends affecting the “LoSoMo” industry highlighted at the summit: 1) mobile is king; 2) the rise of local discovery; 3) data purity and ubiquity; 4) […]

By Peter Klein, senior vice president of media services at MediaWhiz

Two weeks ago I wrote an article for DM Confidential titled, “Appreciate Everything in Work and Life” in reference to some lessons learned while suffering through the aftereffects of Hurricane Sandy.

Remember Conan O’Brien’s “In the Year 2000” sketches? Well, eMarketer is sort of doing its own version of that with its projections for what the digital media landscape will look like in 2013. Among the findings is that nearly a third of the U.S. population will use tablets, nearly all smartphone users will be mobile […]

A/B testing is mainstream because it’s effective, and there are many tools available to make the process easy and inexpensive. However, most marketers’ understanding of A/B testing is elementary. To help them kick things up a gear

According to Digitas, 16 percent of smartphone or tablet owners said they would use a mobile devices to shop on Thanksgiving, or “Mobile Thursday,” last year. This year, that figure will rise to 28 percent. The survey, conducted by Harris Interactive, also found that 29 percent of smartphone or tablet owners say they have used […]